Category: Blog

Dublin – June 11, 2024 – Leading e-commerce and entertainment solutions provider LiFE in the Air (LiFE) today announced a new partnership with Inflight Dublin, a collaboration that promises to revolutionize the inflight entertainment and onboard revenue experience for airlines and their passengers.

The partnership with Inflight Dublin is a significant step towards enhancing onboard retailing and entertainment offerings while adding new ancillary products and services airlines can implement to generate new revenue. LiFE has integrated its innovative software with Inflight Dublin’s Everhub Hardware.

With this partnership, airlines will now be able to offer passengers access to a wider range of entertainment and shopping options, including movies, immersive gaming experiences, live inflight maps, an onboard Marketplace, advertisements, catering order from seat, and onboard seat upgrades.  All of these services are accessible through the aircraft’s Everhub server via an airline-branded passenger app that can stand alone or be integrated with an existing airline onboard app.

Flight attendants will also benefit from access to a more advanced software interface. This enhancement will streamline processes and reporting and enable faster updates to onboard menu selection and other services, ensuring a more efficient and enjoyable inflight experience for passengers.

“We expect great success from this integration. Our goal is to help airlines increase sales, generate higher revenue per passenger, and enhance traveler satisfaction,” said Greg Kott, CEO of LiFE in the Air. “We’re dedicated to elevating entertainment in the skies, ensuring that crew and passengers on our partner airlines enjoy seamless, convenient, and delightful experiences onboard. Our partnership with Inflight Dublin expands our offerings and redefines the inflight experience.”

Commenting on the partnership, John White, CEO of Inflight Dublin, stated, “It’s great to expand the number of airlines using Everhub with partners like LiFE in the Air. This collaboration allows us to bring our comprehensive inflight entertainment solutions to a broader audience, enhancing the travel experience for more passengers around the world.”

LiFE will be at the Future Travel Experience Conference in Dublin, Ireland, from June 11 to 13. Visit www.lifeintheair.com for more information about LiFE in the Air and to request a demo.

About LiFE In The Air, Inc.

LiFE in the Air is a new entrant to the wireless inflight e-commerce (IFE) space that is led by a seasoned team of digital natives in aviation tech. The company’s mission is to use innovation, creativity, and the power of existing and emerging technology to produce a compelling, easy-to-administer e-commerce system that earns revenue for airlines while delighting passengers. LiFE, which stands for ‘lite in-flight e-commerce,’ offers airlines with limited resources and budgets products such as a point of sale system, a full-service e-commerce portal, and ready-to-go apps that allow for seat upgrades, ordering F&B onboard, booking in-destination activities, entertainment and much more. Visit www.lifeintheair.com for more information and to schedule a demonstration.

About Inflight Dublin

Inflight Dublin is a global leader in inflight entertainment (IFE) and connectivity solutions, providing a comprehensive range of services to airlines around the world. Established in 1984 and headquartered in Dublin, Ireland, the company has grown to become one of the most trusted names in the aviation industry, known for its innovation, reliability, and customer-centric approach.

For more information please visit: https://www.inflightdublin.com/

Dublin, Ireland, 29th May 2024 – Soft Space, a leading fintech-as-a-service (FaaS) provider and Inflight Dublin, a prominent provider of inflight entertainment (IFE) solutions, are excited to announce a strategic collaboration aimed at transforming the airline inflight experience, from ordering to paying for goods and services.

Under the terms of the agreement, Inflight Dublin will integrate Soft Space’s inflight Point-of-Sale (POS) system, Fasspos, with its Everhub™ platform, creating a customer-centric retail experience for airline passengers. This integration allows passengers to select from a wide variety of entertainment options, such as movies, music, and games, and make inflight purchases directly from their own devices via in-seat ordering.

This collaboration streamlines airline operations by having one single platform for making payments, allowing airlines to connect to various acquiring banks and payment processors. This leads to faster and smoother checkout rates, which enhances the overall passenger experience. It also streamlines the entire payment process making it transparent and seamless for users.

The potential of this collaboration is immense, given the growth of the inflight entertainment and connectivity (IFEC) market in the Asia-Pacific region, which is expected to reach US$ 382 million by 2029, with a compound annual growth rate (CAGR) of 12.02% from 2024 to 2029.^[1] This partnership positions both companies to expand their offerings across multiple countries in the region and capture a significant share of this burgeoning market.

The travel market is expected to grow as tourism returns to pre-pandemic levels and ancillary revenue becomes key for airlines to combat rising inflation. The number of visitors to Southeast Asian countries topped 100 million last year, reaching 70% of the pre-COVID level in 2019.^[2] In the last decade, global ancillary revenues – defined as revenue from non-ticket sources – more than doubled from US$ 42.6 billion in 2013 to US$ 102 billion in 2022. Airlines and passengers globally have also found ancillary purchases beneficial, creating a stable income source for carriers and lower fares for consumers.^[3]

“We are thrilled to partner with Soft Space to bring AirAsia’s passengers an enhanced inflight experience,” said John White, Chief Executive Officer of Inflight Dublin. “By integrating Soft Space’s cutting-edge payment solution with our platform, we are setting a new standard for inflight entertainment and convenience, benefiting all airlines that partner with us. 

“This collaboration closes the last-mile gap in collecting payments in-flight. Linking with Soft Space’s Fasspos allows us to maintain one single platform that has connections to many acquirers in different regions. This reduces the technology effort for us and will enhance our go to market strategy.”

“Payments for airlines is an area where we believe innovation and technology can be widely applied. AirAsia has adopted our payment technology from the start and has helped push what is possible in technology to the cutting edge,” said Joel Tay, Chief Executive Officer of Soft Space.

“We believe that the travel segment is a vital part of cross-border payments and ecosystem building and we are committed to building a full-stack payment solution suited for airlines. This will help airlines grow their ancillary revenue and leverage their ecosystem to offer loyalty and financial services. The partnership with Inflight Dublin and pilot program with AirAsia is a key milestone in this goal.”

Inflight Dublin’s Everhub™ platform is a comprehensive wireless inflight entertainment solution that includes hardware, software, content, and design, allowing airlines to offer their passengers inflight entertainment streamed directly to their devices. Fasspos, powered by Soft Space’s payment platform, enables flight attendants to accept card payments seamlessly and securely.

This solution will be initially implemented by AirAsia, the largest low-cost carrier in Asia, which aims to leverage this technology to elevate and personalise the inflight experience for its passengers. This move is expected to open new revenue streams through advertising and retail in the future. Ancillary revenue is a significant contributor to AirAsia’s income, and this partnership will add another stream. AirAsia will serve as a role model for other airlines to follow suit.

About IFD

Inflight Dublin is a leading provider of inflight entertainment solutions, offering customisable content, digital advertising, and software services to airlines worldwide. The company has been delivering innovative solutions for over 40 years and has a reputation for excellence in the inflight entertainment industry.

For more information visit www.inflightdublin.com

 About Soft Space

Founded in 2012, Soft Space is a leading fintech player headquartered in Kuala Lumpur, Malaysia. Serving over 90 financial institutions and partners across 30 global markets, Soft Space offers both merchants and consumers a range of solutions, such as contactless payment through mobile devices as well as comprehensive white-label e-wallet services. These technologies enable the easy adoption of digital payments while helping financial institutions better understand and address their customers’ needs. Soft Space’s goal is to leverage its mobile contactless payments expertise and patented technology to reshape finance, domestically and globally.

For more information, please visit: https://www.softspace.com.my

Dublin, Ireland, 22 May 2024 – Inflight Dublin, a leading provider of inflight entertainment solutions, is pleased to announce a multi-year contract renewal with Condor, Germany’s leading leisure airline known for its exceptional service and commitment to passenger satisfaction. This agreement extends the ongoing successful partnership between the two companies exceeding 10 years, ensuring Condor passengers continue to enjoy exceptional onboard experiences.

“We are extremely proud to extend our longstanding partnership with Condor,” said Phil McCarthy, Commercial Director of Inflight Dublin. “We have accomplished quite a lot together over the past 10 years and look forward to this next chapter with excitement. Working with a team that has innovation and passion at its core aligns perfectly with our values, and we remain committed to working closely with the Condor team in the evolution of the IFE product.”

Building upon an already robust relationship, Condor will continue to leverage Inflight Dublin’s end-to-end service offering and collaborate closely to provide passengers a tailored selection of high-quality content. Inflight Dublin’s unique ability to provide everything under one roof will also enable Condor to synergise the onboard experience across the fleet of new and existing aircraft, through content, hardware and software solutions.

The extended partnership reinforces both companies’ shared vision of delivering excellence in inflight entertainment.

About Condor:

As Germany’s most popular leisure airline, Condor has been taking its guests to the world’s most beautiful holiday destinations since 1956 – from Germany and Zurich as well as Basel in Switzerland to around 90 destinations all around the world. Condor operates a fleet of over 50 aircraft, which are maintained by the company’s own maintenance operation, Condor Technik GmbH, according to the highest safety standards at the Frankfurt and Dusseldorf locations.

About Inflight Dublin:

Inflight Dublin is a leading provider of inflight entertainment solutions, offering customisable content, digital advertising, and software services to airlines worldwide. The company has been delivering innovative solutions for over 30 years and has a reputation for excellence in the inflight entertainment industry. For more information visit www.inflightdublin.com.

Dublin, Ireland, 8 November 2023 – Inflight Dublin (IFD) has been selected by South Africa’s flag carrier, South African Airways (SAA), to deliver content and the market-leading wireless IFE product, Everhub.

Since October 2023, SAA passengers have enjoyed a captivating inflight entertainment (IFE) selection including Hollywood films, classics, extensive box sets, foreign language films, and African content.

Additionally, passengers on aircraft not serviced with seatback systems will experience a wide variety of quality content through IFD’s Wireless IFE solution, Everhub, once a successful trial period has been completed. Everhub will host an SAA-branded, user-friendly GUI that passengers can engage with using their personal devices, providing access to all the latest content and features like a flight map, games, publications, and more.

“From our early days of providing inflight audio to now offering a full suite of content, as well as wireless IFE and digital services, we couldn’t be more excited to grow our strategic partnership with SAA. Inflight Dublin’s Everhub Wireless IFE product and our expertly tailored content will elevate SAA’s passengers’ experience to an unprecedented level.” – John White, CEO, Inflight Dublin

About IFD:

Inflight Dublin is a leading provider of inflight entertainment solutions, offering customisable content, digital advertising, and software services to airlines worldwide. The company has been delivering innovative solutions for over 39 years and has a reputation for excellence in the inflight entertainment industry.

Dublin, Ireland, 2 November 2023 – Inflight Dublin (IFD), a global leader in inflight entertainment (IFE) and wireless solutions, is partnering with Soft Space to bring an Order to Seat capability to airlines in Asia.

This collaboration entails the integration of Soft Space’s FassPOS payment platform into IFD’s Everhub Wireless IFE solution, with the goal of expanding choices for airlines and elevating the onboard passenger experience. This announcement signifies a valuable asset in IFD’s pursuit of growing its customer base in Asia.

“At IFD, we believe in bringing the optimum selection of technology to an airline to deliver their desired service,” said John White, Inflight Dublin CEO, “Soft Space extends this further with an easy-to-deploy Order to Seat capability, coupled with a comprehensive cloud-hosted inventory and stock management capability.”

“Soft Space is already delivering ground and air-based payment capabilities via FassPOS to a number of airlines in Asia,” said Joel Tay, Soft Space CEO, “Our integration with Everhub will further enrich our in-air offerings, allowing passengers to now order directly from their own devices.”

Soft Space is a leading Fintech-as-a-Service (FaaS) company headquartered in Malaysia. It has revolutionized the payments space with its world-leading softPOS solution and cloud-based settlement systems, now operational in more than 30 countries across the globe. A pioneer in contactless mobile payments, Soft Space allows any mobile device to become a payment terminal for use by retailers, banks, and airlines alike.

The integrated solution is being showcased at the APEX FTE Asia event in Singapore in November 2023.

About Inflight Dublin

Inflight Dublin is a leading provider of inflight entertainment solutions, offering customisable content, digital advertising, and software services to airlines worldwide. The company has been delivering innovative solutions for over 39 years and has a reputation for excellence in the inflight entertainment industry.

Dublin, 20 September 2023 – Inflight Dublin (IFD), a global leader in inflight entertainment (IFE) and wireless solutions, announced today the strategic appointment of Ben Fuller as VP Global Sales. Building on the success of industry-leading wireless IFE solution, Everhub, Fuller’s appointment demonstrates IFD’s commitment to further expanding its market presence and strengthening its global strategy.

Throughout his decade-long career in the inflight entertainment industry, Fuller has demonstrated his leadership in selling inflight wireless technologies, innovating ancillary revenue streams, and building successful relationships with airlines and partners. Prior to his role at Inflight Dublin, Fuller served as the VP of Global Sales at the Exploro Group and the VP of Sales and Marketing at FTS Technology.

Commenting on this exciting addition to the Inflight Dublin team, John White, CEO of Inflight Dublin, said, “We are thrilled to welcome Ben as our VP Global Sales. His extensive industry knowledge, strong leadership skills, and passion for innovation align perfectly with our commitment to providing bespoke inflight entertainment and wireless solutions. Ben will play a pivotal role in driving significant growth within our global business operations and helping it advance to a higher level of success.”

“I’ve dedicated my career to inflight entertainment in the Americas and around the globe, and I look forward to continuing my work towards providing unmatched inflight entertainment.” Fuller continued, “I am honoured to be working with the Inflight Dublin team, a truly world-class organization in the industry.”

About Inflight Dublin:

Inflight Dublin is a leading provider of inflight entertainment solutions, offering customisable content, digital advertising, and software services to airlines worldwide. The company has been delivering innovative solutions for over 39 years and has a reputation for excellence in the inflight entertainment industry.

For more information, please visit https://www.inflightdublin.com

IFD has been chosen by Marabu to provide inflight entertainment (IFE), and wireless services across its fleet. Marabu is the first initial carrier in Estonia to offer such a comprehensive IFE solution.

Marabu’s fleet of Airbus aircraft will be initially equipped with the portable configuration of Inflight Dublin’s market-leading wireless solution, Everhub™, which will include DO-160G certified hardware, browser-based proprietary software, and a branded, multilingual user interface.

Moreover, IFD will provide a tailored entertainment package that will be inclusive of the latest movies, binge-worthy TV, an extensive games portfolio, and an interactive map.

“We are delighted to be working with Marabu on this exciting project. Our approach with all airline partners is to deliver a tailored solution that covers all of their IFE needs across hardware, software, and content. With Marabu it was no different but we did have a short timeline to work within. With great teamwork displayed between both parties, we managed to deliver a full Wireless IFE solution within a 6 week window. We are now very much looking forward to building on this successful launch with future enhancements that will support Marabu’s progressive approach and engage and delight their passengers for years to come.” Barry Flynn, COO, Inflight Dublin

About Marabu:

Marabu Airlines OÜ was founded in Tallinn, Estonia, in 2022 as a leisure airline for the European market. The Estonian state-owned airline Nordica acts as operating partner. Condor is Marabu’s exclusive sales partner as general sales agent. In summer 2023, Marabu serves Hamburg and Munich airports and offers travellers a wide selection of attractive destinations in Egypt, Greece, Italy, Croatia, Portugal, and Spain. Like its sister airline Condor, Marabu is part of the Attestor Group.

For more information, please visit: https://www.flymarabu.com

About Inflight Dublin:

Inflight Dublin is a leading provider of inflight entertainment solutions, offering customisable content, digital advertising, and software services to airlines worldwide. The company has been delivering innovative solutions for over 30 years and has a reputation for excellence in the inflight entertainment industry.

For more information visit www.inflightdublin.com

Inflight Dublin, a leading provider of inflight entertainment solutions, is pleased to announce the extension of its partnership with SriLankan Airlines for another three years. The decision was made after a comprehensive review of Inflight Dublin’s performance and the quality of its services.

SriLankan Airlines, the national carrier of Sri Lanka, has been a valued partner of Inflight Dublin for several years. The airline has always been committed to delivering the best possible inflight experience to their passengers, and Inflight Dublin’s innovative inflight entertainment solutions have been a key component of this commitment.

“We are thrilled to extend our partnership with SriLankan Airlines,” said Barry Flynn, COO of Inflight Dublin. “We are proud of the exceptional service we have provided to SriLankan Airlines, and we look forward to continuing to work together to deliver a world-class inflight entertainment experience to its passengers.”

Inflight Dublin has been instrumental in delivering the latest and greatest inflight entertainment content to SriLankan Airlines’ passengers, offering a wide range of movies, TV shows, and music. The company’s innovative and customisable solutions have allowed SriLankan Airlines to offer a truly personalised inflight entertainment experience to its passengers.

“We are excited to extend our partnership with Inflight Dublin,” said  Maria Sathasivam, Manager Product Development of SriLankan Airlines. “Their inflight entertainment solutions have consistently met and exceeded our passengers’ expectations, and we are confident that this partnership will continue to deliver outstanding results.”

The extended partnership will ensure that SriLankan Airlines’ passengers continue to enjoy a superior inflight entertainment experience that will help make their travels more enjoyable.

About SriLankan Airlines:

SriLankan Airlines is the flag carrier airline of Sri Lanka, operating flights to over 110 destinations in 58 countries around the world. The airline has a strong reputation for providing excellent service and is committed to delivering a seamless travel experience to its passengers.

For more information visit www.srilankan.com

About Inflight Dublin:

Inflight Dublin is a leading provider of inflight entertainment solutions, offering customisable content, digital advertising, and software services to airlines worldwide. The company has been delivering innovative solutions for over 30 years and has a reputation for excellence in the inflight entertainment industry.

For more information visit www.inflightdublin.com

MGA (Mavi Gök Airlines) has selected Inflight Dublin as their inflight entertainment (IFE) partner for the supply of content, and Wireless IFE, where they will utilise Inflight Dublin’s end-to-end solution, Everhub™.

This 3 year-contract will see Inflight Dublin (IFD) service MGA’s B777s with content licensing, metadata, and audio-visual post production services for their seatback IFE system.

In addition, one of MGA’s B737 aircraft will be equipped with Everhub™, the most robust wireless IFE solution in the market. Everhub™ enables passengers to stream media through their own smartphones, tablets or laptops. With a single Everhub™ server, a B737 full of MGA passengers will have access to a tailored content and games package on an interactive user interface that is aligned with MGA’s brand.

“Inflight Dublin is delighted that MGA has chosen us to be their content and wireless provider. Being their single point of contact for both service lines will ensure smooth communications and enhanced operational efficiencies. Moving forward, our goal is to expand the content offering for seat-back, and feature set on Everhub™, so that MGA passengers continue to have an enjoyable and seamless entertainment experience no matter what MGA flight they are on.”– Barry Flynn – Chief Operating Officer – Inflight Dublin

ABOUT INFLIGHT DUBLIN 

We are a leading global provider of inflight entertainment solutions for both wireless and seat-back systems. Established in 1984, we combine CSP expertise with state-of-the-art hardware and software solutions. With full access to early window Hollywood content, a fully-fledged design department, and one of the most comprehensive end-to-end wireless IFE platforms, Everhub™, featuring our DO-160G certified next-generation hardware, we cater to each airlines’ tailored needs with every aspect of our products and services provided in-house.

Inflight Dublin adds FlightPath3D interactive moving map to its suite of Partner apps to Inflight Dublin’s award-winning Everhub wireless platform. Inflight Dublin will offer FlightPath3D’s product as an option to clients.

The integrated product is already being offered to mutual clients of both companies, in particular airlines that have selected Inflight Dublin’s Everhub wireless platform for their fleet. The first confirmed joint client is Sunclass Airlines.

About Inflight Dublin: IFD is a leading global provider of inflight entertainment solutions for both wireless and seat-back systems. Established in 1984, IFD combines CSP expertise with state-of-the-art hardware and software solutions. With full access to early window Hollywood content, a fully-fledged design department, and one of the most comprehensive end-to-end wireless IFE platforms, Everhub™, IFD caters to each airlines’ tailored needs.

About FlightPath3D: The Aviation Industry’s #1 Map Provider. Run your map with the map software experts, building software that’s integrated with ALL the leading IFE vendors. Any Device. Any Platform. Fast Set-Up. Integrated. Personalized. Selected by more than 70 airlines in just 7 years.

FlightPath3D has designed the most compelling and innovative interactive travel solution for both passengers and airlines. With augmented views and relevant flight information, the inflight journey is captivating. A smart, immersive travel guide and route map enables passengers to explore in-destination experiences and inspires them to discover places to visit and research flights. Through their actions, searches, and map interactions, passengers provide airlines and airports with the knowledge of what interests them most about a location and what future destinations excite them for loyalty and strategic planning.

Betria Interactive LLC (dba FlightPath3D) has the industry’s largest specialized map team providing customized map software, application development, and maintenance. For additional information, please visit http://www.FlightPath3D.com or contact crew@flightpath3d.com.