Category: Blog

Dublin, Ireland – October 2, 2024 – Inflight Dublin, a leading provider of in-flight entertainment (IFE) solutions, is pleased to announce the extension of its partnership with MIAT Mongolian Airlines. Building on the success of providing wireless streaming solutions through Everhub, Inflight Dublin will now also deliver comprehensive content services for MIAT’s Panasonic seatback entertainment system, reflecting a significant step forward in a long-standing relationship.

This expansion marks a significant enhancement in MIAT Mongolian Airlines’ in-flight entertainment offerings, providing passengers with a broader range of high-quality content accessible directly from its seatback screens.

“We are delighted to extend our collaboration with MIAT Mongolian Airlines,” said Barry Flynn, COO of Inflight Dublin. “Our initial partnership, focused on wireless streaming across the 737 fleet, which has been immensely successful. We are excited to now bring our extensive content library and industry expertise to MIAT’s wider fleet, further enhancing the in-flight experience for their passengers.”

The extended partnership ensures that MIAT’s passengers will enjoy an enriched flying experience that is consistent across the fleet, with access to the latest movies, TV shows, music, and other engaging content. The diverse content portfolio is meticulously curated to cater to the varied preferences of passengers, enhancing their in-flight experience and satisfaction.

“Partnering with Inflight Dublin to upgrade our seatback entertainment is a significant step forward in our commitment to providing the best possible travel experience for our passengers,” said Tsegmid BALDANDORJ, Head of Service Quality and Standards Department of MIAT Mongolian Airlines. “We are confident that this expanded partnership will offer our passengers a seamless experience onboard, regardless of the aircraft they fly, which will make their journey with us even more enjoyable and rememberable”.

Inflight Dublin has a strong track record of delivering top-tier IFE solutions, with a focus on innovation and customer satisfaction. This extended partnership with MIAT Mongolian Airlines is a testament to Inflight Dublin’s capability to meet the evolving and diverse needs of the airline industry and its passengers.

For more information about Inflight Dublin’s comprehensive range of IFE services, visit our website.

About Inflight Dublin

Inflight Dublin is a leading provider of in-flight entertainment and connectivity solutions. With a focus on innovation and quality, we offer a wide range of services including content provision, wireless streaming, and more. Our solutions are designed to enhance the passenger experience, providing airlines with the tools to deliver exceptional in-flight entertainment.

About MIAT Mongolian Airlines

MIAT Mongolian Airlines is the national airline of Mongolia, offering international and domestic flights. With a commitment to safety, comfort, and quality service, MIAT aims to provide an exceptional travel experience for its passengers.

Dublin, Ireland, 12th September 2024:  Inflight Dublin, a leading provider of in-flight entertainment (IFE) and wireless streaming solutions, is proud to announce that it has been awarded the contract to supply its innovative Everhub™ wireless IFE solution across Chair Airlines’ fleet. This significant partnership marks a major milestone in enhancing the passenger experience on Chair Airlines, one of Switzerland’s most prestigious carriers.

Inflight Dublin was selected after a successful trial and market analysis by Chair Airlines, which is testament to Everhub’s™ capabilities. Utilizing state-of-the-art technology, Everhub™ allows the airline to build an ecosystem of services that passengers can access directly through their personal devices. This ensures a personalized and convenient experience, tailored to the needs and preferences of each passenger.

Chair Airlines will be deploying the aircraft powered configuration of Everhub, which includes integration with a number of discrete signals from the aircraft to enable more automation and minimise crew interaction (for example automatic playback pause for passenger announcements, fasten seat belt messages and establishing connectivity when on the ground).

Speaking about the new partnership, Shane Healy, Senior Program Manager of Inflight Dublin, said, “We are thrilled to collaborate with Chair Airlines and bring our Everhub™ solution to its fleet. This partnership underscores our commitment to delivering cutting-edge in-flight entertainment solutions that elevates the passenger experience and journey. We look forward to working closely with Chair Airlines to provide their passengers with an unparalleled inflight experience and help evolve their IFE offering over the coming years.”

Chair Airlines, headquartered in Zurich, Switzerland, operates one of the most modern fleets in the region and is renowned for its excellent service and punctuality. By implementing the Everhub™ wireless IFE solution, Chair Airlines aims to further elevate its in-flight offering, providing passengers with high-quality entertainment options and a more enjoyable travel experience.

Dave Parkyn, Senior Director Customer Experience of Chair Airlines, commented, “At Chair Airlines, we are dedicated to improving the travel experience for our passengers. Partnering with Inflight Dublin to introduce the Everhub™ wireless IFE solution is a testament to our commitment to excellence. We are excited to offer our passengers this enhanced entertainment option, ensuring a more enjoyable and memorable journey.”

The rollout of the Everhub™ wireless IFE solution on Chair Airlines’ fleet commenced in May ‘24 with an projected plan to have the Aircraft powered servers installed by October ‘24. Inflight Dublin will provide comprehensive support and training throughout the installation to ensure optimal performance of the new system.

About Inflight Dublin:

Inflight Dublin is a leading provider of in-flight entertainment solutions and wireless services to the aviation industry. With over [number] years of experience, Inflight Dublin offers a wide range of innovative products and services designed to enhance the passenger experience and drive airline revenue.

About Chair Airlines:

The youngest and freshest airline in Switzerland, based in Glattbrugg, is increasingly positioning itself as a small but fine boutique airline. Its fleet currently consists of 4 aircraft and takes its passengers non-stop from Zurich to the most beautiful holiday destinations in the Mediterranean and the Red Sea. In doing so, they always endeavour to offer their guests more personal added value than just passenger transport. Whether by pre-ordering food on board to avoid food waste or ‘Food for Good’, an initiative together with the Schweizer Tafel foundation.

In an exclusive interview, Honey Gugale, Implementation Manager, shares insights into the intricate process of integrating content into in-flight entertainment (IFE) systems. From content curation to quality assurance and final deployment, Honey discusses the steps taken to ensure passengers have access to a seamless and immersive entertainment experience during their flights.

1. Content Integration Process

Q: Honey, can you describe the process of integrating content into the in-flight entertainment system? What steps are involved from receiving content to making it available on flights?

Honey Gugale: The integration process is quite comprehensive and involves multiple teams working in close coordination. It all starts with our Content Team, which receives and curates content from studios and clients. The Video Team then takes over, encoding the content to ensure it meets the specific technical requirements of our IFE systems. Next, our Metadata Team provides the necessary images and descriptions, which play a crucial role in enhancing the user experience.

Following this, the Development Team steps in to deliver the required software tailored to the client’s specifications. The Design Team also plays a significant role by creating client-specific designs that align with the airline’s branding. Finally, my team, the Implementation Team, integrates all these components to ensure everything functions smoothly. Once everything is in place, the Logistics Team ships the SSDs or servers containing the completed content to the client, ready for deployment on flights.

Q: How do you ensure that the content formats—video, audio, and text—are compatible with the in-flight systems?

Honey Gugale: Ensuring compatibility is critical, and we take this very seriously. Every piece of content undergoes rigorous rack testing, which simulates the actual in-flight entertainment system environment. This allows us to catch and resolve any potential issues before the content is deployed, ensuring that it performs flawlessly in the air.

2. Quality Control and Testing

Q: What measures are in place to ensure that all content is of the highest quality before it is deployed on flights?

Honey Gugale: We have a robust quality control framework in place, which involves several key measures:

• Rigorous Quality Control: Every piece of content—whether video, audio, or text—undergoes comprehensive quality checks. This includes encoding verification, format validation, and a thorough content review to ensure it meets our high standards.
• Rack Testing: Content is subjected to rack testing, where we test it in an environment that closely mirrors the actual in-flight entertainment system. This is crucial for ensuring compatibility and optimal performance under real-world conditions.
• Metadata Verification: We carefully verify all metadata, including images and descriptions, to ensure accuracy and alignment with the content, which enhances the overall user experience.
• Collaboration Across Teams: Our teams—content, video, metadata, and design—work closely together to ensure that all aspects of the content are aligned, consistent, and of the highest quality.
• Client-Specific Customization: We also customize designs and software to meet the specific needs and branding of each airline, ensuring that the content not only meets quality standards but also reflects the airline’s unique identity.

Q: How do you test the content to ensure it functions correctly across different devices and in various environments?

Honey Gugale: We take a comprehensive approach to testing to ensure content performs well across all devices and environments:

• Cross-Device Compatibility Testing: We test the content on a variety of devices, including tablets, smartphones, and different IFE systems, to ensure consistent performance across all platforms.
• Environmental Simulation: We create testing environments that simulate the various conditions the content might encounter, such as different network speeds, screen sizes, and operating systems. This helps us identify and address any potential issues that could affect playback or user experience.
• Rack Testing: As I mentioned earlier, rack testing is a key part of our process. It allows us to evaluate content on systems that closely replicate the actual hardware and software configurations used in-flight.
• Stress and Load Testing: We also conduct stress tests to evaluate how content performs under heavy usage or in scenarios with multiple simultaneous users. This ensures the content remains stable and functional, even under high demand.
• User Experience Testing: Finally, we conduct real-world testing with actual users in different environments. This helps us gather feedback on functionality and performance, allowing us to make any necessary adjustments before final deployment.

3. Content Updates and Refreshes

Q: How frequently is the content updated on the in-flight systems, and what drives the need for these updates?

Honey Gugale: The frequency of content updates varies depending on the airline, but it’s typically done on a monthly or quarterly basis. Several factors drive these updates:

• New Content Releases: We update the systems regularly to add new movies, TV shows, music, and other entertainment options, keeping the in-flight experience fresh and engaging for passengers.
• Content Licensing Agreements: The expiration or renewal of licensing agreements often necessitates updates, either to remove expired content or to introduce newly licensed material.
• Passenger Feedback and Preferences: We analyze passenger feedback and usage data to identify popular content and introduce new selections that align with passenger preferences and demographics.
• Technological Advancements: Updates may be required to ensure compatibility with new devices, formats, or in-flight system upgrades, such as improvements in screen resolution, audio quality, or interactive features.
• Seasonal and Thematic Changes: We also update content based on seasonal events, holidays, or specific themes to ensure that entertainment options are relevant and timely.
• System Enhancements: Finally, updates are necessary when new software features or system enhancements are rolled out, requiring content to be re-encoded or adjusted to meet new technical specifications.

Q: Can you explain the process of rolling out new content across an airline’s fleet? How do you coordinate these updates with the airline’s schedules?

Honey Gugale: Rolling out new content across an airline’s fleet is a complex process that requires careful coordination. Here’s how we do it:

• Content Preparation and Encoding: Once new content is selected, it undergoes encoding and formatting to meet the technical specifications of the airline’s IFE systems. This includes video, audio, and metadata preparation.
• Quality Assurance and Testing: Before deployment, the content is subjected to rigorous quality assurance testing, including compatibility checks and rack testing in simulated environments, to ensure it will function properly across all in-flight systems.
• Logistical Coordination: The content is then loaded onto SSDs, hard drives, or servers, which are prepared for distribution. Our Logistics Team coordinates with the airline to schedule the physical delivery of these drives to various locations, ensuring alignment with aircraft availability and maintenance schedules.
• Monitoring and Support: Following the rollout, we closely monitor content and system performance, addressing any issues promptly and providing ongoing support to ensure a smooth experience for passengers.

As the demand for more immersive and diverse in-flight entertainment grows, Honey Gugale and the implementation team continue to innovate, ensuring that passengers enjoy a seamless, high-quality entertainment experience that meets the evolving needs of the airline industry.

Airplanes are remarkable marvels of engineering that transform the way we travel, making long-distance journeys quicker and more accessible. But did you know that there’s a lot more to planes than meets the eye? From unexpected facts about their design to intriguing trivia about their operations, here are 10 fun facts about planes that will make your next flight even more interesting.

The World’s Busiest Flight Route

• Fact: The busiest flight route in the world isn’t between major global hubs like New York and London. It’s actually between Seoul and Jeju Island in South Korea, with over 200 flights per day!
• Why It’s Interesting: This short domestic route, just over an hour long, carries more passengers annually than many international routes, highlighting the popularity of Jeju as a tourist destination.

Planes Are Struck by Lightning Regularly

• Fact: On average, each commercial airplane is struck by lightning at least once a year.
• Why It’s Interesting: Despite this, airplanes are designed to safely conduct the lightning around the aircraft and dissipate it, meaning passengers rarely notice when a plane is struck.

The Black Box Isn’t Actually Black

• Fact: The famous “black box,” which records flight data and cockpit conversations, is actually bright orange, not black.
• Why It’s Interesting: The bright color makes it easier to find after an accident, especially in deep water or rough terrain.

The World’s Longest Non-Stop Flight

• Fact: As of 2024, the longest non-stop commercial flight is operated by Singapore Airlines from Singapore to New York, covering a distance of about 9,500 miles (15,300 kilometers) and lasting nearly 19 hours.
• Why It’s Interesting: This ultra-long-haul flight pushes the limits of both aircraft endurance and passenger comfort, with special cabin designs to help mitigate the effects of such a long journey.

The Speed of a Commercial Jet

• Fact: The average cruising speed of a commercial jet is around 575 mph (925 km/h), which is about 75% of the speed of sound.
• Why It’s Interesting: At this speed, a plane can cross the entire Atlantic Ocean in about 7 hours, a journey that took early transatlantic travelers several weeks by ship.

Planes Are Painted White for a Reason

• Fact: Most commercial airplanes are painted white to reflect sunlight, which helps keep the aircraft cooler and minimizes potential sun damage to the fuselage.
• Why It’s Interesting: The color white also makes it easier to spot cracks, dents, or other anomalies during inspections, ensuring better maintenance and safety.

The Amazing Altitude of Commercial Flights

• Fact: Commercial airplanes typically fly at altitudes between 30,000 and 40,000 feet. This is nearly 6 to 8 miles above the Earth’s surface!
• Why It’s Interesting: Flying at these high altitudes reduces air resistance, making the flight more fuel-efficient and allowing planes to fly above most weather disturbances, providing a smoother ride.

The Oxygen Masks Have Limited Supply

• Fact: The oxygen masks that drop down in case of cabin pressure loss provide only about 12 to 15 minutes of oxygen.
• Why It’s Interesting: This might seem short, but it’s enough time for pilots to descend to a lower, breathable altitude where the air pressure is safe for passengers.

The Tiny Hole in the Window

• Fact: Have you ever noticed the small hole at the bottom of airplane windows? It’s called a breather hole and it’s there to regulate air pressure between the inner and outer window panes.
• Why It’s Interesting: This tiny hole ensures that the cabin pressure is applied to the outer pane, which is stronger and designed to handle the load, helping to prevent the window from shattering.

Airplane Tires Are Extremely Resilient

• Fact: Airplane tires are designed to withstand speeds of up to 170 mph and can carry up to 38 tons. They’re so strong that they can endure landing and takeoff cycles over 500 times before they need to be replaced.
• Why It’s Interesting: The durability of airplane tires is essential for the safety of takeoffs and landings, which are the most critical phases of a flight.

Next time you’re on a plane, take a moment to appreciate the amazing engineering and interesting quirks that make modern air travel possible.

Safe travels and happy flying!✈️

In the highly competitive aviation industry, airlines are constantly seeking ways to differentiate themselves and build lasting relationships with their passengers. One of the most effective, yet often underestimated, tools for achieving this is inflight entertainment (IFE). As passengers spend hours in the air, the quality of their inflight experience plays a crucial role in shaping their overall perception of the airline. In this article, we explore how strategic use of IFE can significantly enhance brand loyalty.

The Strategic Role of Inflight Entertainment in Branding

Inflight entertainment has evolved far beyond its original purpose of simply keeping passengers occupied during flights. Today, it is a critical component of the overall passenger experience and a powerful tool for branding. IFE offers airlines a unique opportunity to connect with passengers, showcase their brand values, and provide a memorable experience that can influence future travel choices.

IFE systems allow airlines to deliver branded content that reflects their identity and values. For instance, an airline committed to sustainability might include documentaries on environmental topics or feature programming that highlights eco-friendly practices. Similarly, airlines can use IFE to introduce passengers to local culture and traditions through carefully curated content, reinforcing the brand’s connection to its home country.

Personalized Content as a Brand Differentiator

IFE has become a vital tool for airlines looking to differentiate their brand and foster loyalty. Today’s passengers seek more than just a broad selection of content—they crave an entertainment experience that feels tailored to their individual tastes. While true personalization in IFE is an ongoing goal for the industry, airlines can still enhance the passenger experience by offering diverse content that appeals to different demographics and interests.

Inflight Dublin supports airlines by curating a wide range of content that resonates with various passenger segments. Though personalization based on individual preferences is still evolving, the focus remains on providing content that suits the preferences of different passenger groups. For example, business travelers might find a selection of news programs or documentaries relevant to their interests, while families are catered to with an array of family-friendly movies and games. This approach ensures that passengers feel engaged and satisfied, contributing to a positive overall experience that encourages brand loyalty.

Building Emotional Connections Through Content

Beyond personalization, the content itself plays a critical role in building emotional connections with passengers. Airlines have the opportunity to create a narrative through their IFE offerings, one that aligns with their brand and resonates with their audience.

Inflight Dublin’s approach to content curation is designed to evoke positive emotions and create memorable travel experiences. By including content that passengers can relate to, whether it’s a film set in their destination, a documentary about local culture, or a relaxing music playlist, airlines can enhance the emotional impact of their IFE offerings.

For instance, an airline flying to Japan might include a selection of Japanese films, cooking shows featuring traditional recipes, or travel guides highlighting must-see locations. This not only entertains passengers but also builds anticipation for their destination, creating a seamless connection between the flight experience and the overall journey.

Enhancing the Premium Cabin Experience

For airlines, maintaining brand loyalty among premium cabin passengers is particularly important, as these customers often represent a significant portion of revenue. In this context, IFE can be a key differentiator, providing exclusive content and features that enhance the luxury experience.

Inflight Dublin works closely with airlines to develop premium IFE offerings that align with the expectations of first and business-class passengers. This can include access to a broader selection of content, or curated playlists tailored to the tastes of premium travelers. By delivering a superior entertainment experience, airlines can reinforce the value of their premium services and encourage repeat bookings.

Moreover, premium IFE offerings can include features such as noise-canceling headphones, larger screens, and advanced connectivity options, all of which contribute to a more comfortable and enjoyable flight. These enhancements not only meet the high expectations of premium passengers but also further deepen their preference for the airline.

Future Trends: The Next Frontier in IFE and Brand Loyalty

As technology continues to advance, the future of inflight entertainment holds even greater potential for enhancing brand loyalty. Emerging trends such as interactive content, real-time personalization, and social media integration are set to redefine the passenger experience.

Inflight Dublin is already exploring these possibilities, developing new technologies that will enable airlines to offer more dynamic and engaging content. For example, interactive features could allow passengers to customize their entertainment experience in real-time.

These innovations will not only enhance the inflight experience but also strengthen the emotional connection between passengers and airlines, further driving brand loyalty in an increasingly competitive market.

In today’s aviation industry, inflight entertainment is more than just a convenience—it’s a crucial part of an airline’s brand strategy. By offering high-quality, emotionally engaging content, airlines can create experiences that encourage passenger loyalty. As the industry evolves, airlines that invest in innovative IFE solutions will be best equipped to build strong, lasting relationships with their passengers, ensuring success in the competitive air travel market.

Let’s face it—flying can be very intimidating. The idea of being thousands of feet in the air with nothing but clouds beneath you? Yeah, that’s enough to make anyone a little nervous. But if the thought of flying sends your heart racing and your palms sweating, don’t worry—you’re not alone. The good news? There are some super chill tips to help you keep your cool and maybe even enjoy the ride. Here’s how to turn your fear of flying into smooth sailing.

1. Learn About Airplanes

First things first—planes are seriously cool machines, and they’re designed to keep you safe. Like, super safe. Did you know that flying is actually one of the safest ways to travel? Yep, it’s true! Pilots are total pros, and there are a many safety checks before every flight. Learning a little about how planes work can make the whole thing way less scary. You don’t need to become a flight nerd, but knowing that your plane is built like a tank might help you relax.

2. Pick the Perfect Flight

If you’ve got options, why not make it easy on yourself? Go for a direct flight so you can skip the stress of layovers. And if you’re not a fan of flying in the dark, choose a daytime flight. Natural light and some good window views can make everything seem a lot less intense. Bigger planes also tend to feel smoother, so if you can snag a seat on one of those, go for it!

3. Plan Ahead

There’s nothing worse than rushing through the airport, stressing out about missing your flight. So give yourself plenty of time to get there, check your bags, and grab a snack. Knowing you’ve got everything under control before you even board can help you stay calm.

4. Find Your Zen Mode

Speaking of calm, let’s talk about relaxation. Deep breaths are your best friends when it comes to calming those nerves. Inhale for four counts, hold it for four, and exhale for four. Repeat until you feel like you’re floating on a cloud (well, maybe not literally). You can also try out some meditation apps or listen to chill music. Whatever makes you feel like a cool cucumber, do that.

5. Bring Your Comfort Essentials

Pack some things that make you feel at home—maybe it’s your favorite hoodie, a good book, or a playlist of your top tunes. Watching a funny movie or binging your favorite show can be a great distraction too. Basically, create your own little comfort zone in the sky.

6. Dive into Inflight Entertainment

Most airlines have an awesome selection of movies, TV shows, music, and games right at your fingertips. Use that screen in front of you to escape into your favorite flick or catch up on a series you’ve been meaning to watch. It’s like having your own mini cinema in the clouds! Getting lost in a good story can make the time fly by (pun intended) and keep your mind off any jitters.

7. Make Friends with the Crew

Flight attendants are there to help, and they’re total pros at dealing with nervous flyers. If you’re feeling anxious, let them know. They can offer some reassuring words, and knowing they’ve got your back can make a huge difference.

8. Ditch the Caffeine and Alcohol

As tempting as it might be to grab a coffee or a drink, caffeine and alcohol can actually make your nerves worse. Stick to water or herbal tea to stay hydrated and keep your cool. You’ll feel way better when you land, trust me.

9. Consider Talking to a Professional

If flying really freaks you out, it might be worth chatting with a therapist. They can help you work through your fears and give you some tools to manage anxiety. There’s no shame in getting a little extra help!

10. Take Baby Steps

If the idea of a long flight is too much, start small. Try a short flight first, and work your way up. Even if you don’t fly often, getting used to the airport and the plane can help make the whole experience less overwhelming.

11. Focus on the Fun 

Finally, remember why you’re flying in the first place! Whether you’re headed somewhere sunny, visiting friends, or starting an adventure, keep your eyes on the prize. Flying is just a part of the journey, and you’re going to rock it. The world is a big, beautiful place, and there’s so much to explore. Don’t let a little thing like flying keep you grounded.

Happy travels! ✈️

Dublin – June 11, 2024 – Leading e-commerce and entertainment solutions provider LiFE in the Air (LiFE) today announced a new partnership with Inflight Dublin, a collaboration that promises to revolutionize the inflight entertainment and onboard revenue experience for airlines and their passengers.

The partnership with Inflight Dublin is a significant step towards enhancing onboard retailing and entertainment offerings while adding new ancillary products and services airlines can implement to generate new revenue. LiFE has integrated its innovative software with Inflight Dublin’s Everhub Hardware.

With this partnership, airlines will now be able to offer passengers access to a wider range of entertainment and shopping options, including movies, immersive gaming experiences, live inflight maps, an onboard Marketplace, advertisements, catering order from seat, and onboard seat upgrades.  All of these services are accessible through the aircraft’s Everhub server via an airline-branded passenger app that can stand alone or be integrated with an existing airline onboard app.

Flight attendants will also benefit from access to a more advanced software interface. This enhancement will streamline processes and reporting and enable faster updates to onboard menu selection and other services, ensuring a more efficient and enjoyable inflight experience for passengers.

“We expect great success from this integration. Our goal is to help airlines increase sales, generate higher revenue per passenger, and enhance traveler satisfaction,” said Greg Kott, CEO of LiFE in the Air. “We’re dedicated to elevating entertainment in the skies, ensuring that crew and passengers on our partner airlines enjoy seamless, convenient, and delightful experiences onboard. Our partnership with Inflight Dublin expands our offerings and redefines the inflight experience.”

Commenting on the partnership, John White, CEO of Inflight Dublin, stated, “It’s great to expand the number of airlines using Everhub with partners like LiFE in the Air. This collaboration allows us to bring our comprehensive inflight entertainment solutions to a broader audience, enhancing the travel experience for more passengers around the world.”

LiFE will be at the Future Travel Experience Conference in Dublin, Ireland, from June 11 to 13. Visit www.lifeintheair.com for more information about LiFE in the Air and to request a demo.

About LiFE In The Air, Inc.

LiFE in the Air is a new entrant to the wireless inflight e-commerce (IFE) space that is led by a seasoned team of digital natives in aviation tech. The company’s mission is to use innovation, creativity, and the power of existing and emerging technology to produce a compelling, easy-to-administer e-commerce system that earns revenue for airlines while delighting passengers. LiFE, which stands for ‘lite in-flight e-commerce,’ offers airlines with limited resources and budgets products such as a point of sale system, a full-service e-commerce portal, and ready-to-go apps that allow for seat upgrades, ordering F&B onboard, booking in-destination activities, entertainment and much more. Visit www.lifeintheair.com for more information and to schedule a demonstration.

About Inflight Dublin

Inflight Dublin is a global leader in inflight entertainment (IFE) and connectivity solutions, providing a comprehensive range of services to airlines around the world. Established in 1984 and headquartered in Dublin, Ireland, the company has grown to become one of the most trusted names in the aviation industry, known for its innovation, reliability, and customer-centric approach.

For more information please visit: https://www.inflightdublin.com/

Dublin, Ireland, 29th May 2024 – Soft Space, a leading fintech-as-a-service (FaaS) provider and Inflight Dublin, a prominent provider of inflight entertainment (IFE) solutions, are excited to announce a strategic collaboration aimed at transforming the airline inflight experience, from ordering to paying for goods and services.

Under the terms of the agreement, Inflight Dublin will integrate Soft Space’s inflight Point-of-Sale (POS) system, Fasspos, with its Everhub™ platform, creating a customer-centric retail experience for airline passengers. This integration allows passengers to select from a wide variety of entertainment options, such as movies, music, and games, and make inflight purchases directly from their own devices via in-seat ordering.

This collaboration streamlines airline operations by having one single platform for making payments, allowing airlines to connect to various acquiring banks and payment processors. This leads to faster and smoother checkout rates, which enhances the overall passenger experience. It also streamlines the entire payment process making it transparent and seamless for users.

The potential of this collaboration is immense, given the growth of the inflight entertainment and connectivity (IFEC) market in the Asia-Pacific region, which is expected to reach US$ 382 million by 2029, with a compound annual growth rate (CAGR) of 12.02% from 2024 to 2029.^[1] This partnership positions both companies to expand their offerings across multiple countries in the region and capture a significant share of this burgeoning market.

The travel market is expected to grow as tourism returns to pre-pandemic levels and ancillary revenue becomes key for airlines to combat rising inflation. The number of visitors to Southeast Asian countries topped 100 million last year, reaching 70% of the pre-COVID level in 2019.^[2] In the last decade, global ancillary revenues – defined as revenue from non-ticket sources – more than doubled from US$ 42.6 billion in 2013 to US$ 102 billion in 2022. Airlines and passengers globally have also found ancillary purchases beneficial, creating a stable income source for carriers and lower fares for consumers.^[3]

“We are thrilled to partner with Soft Space to bring AirAsia’s passengers an enhanced inflight experience,” said John White, Chief Executive Officer of Inflight Dublin. “By integrating Soft Space’s cutting-edge payment solution with our platform, we are setting a new standard for inflight entertainment and convenience, benefiting all airlines that partner with us. 

“This collaboration closes the last-mile gap in collecting payments in-flight. Linking with Soft Space’s Fasspos allows us to maintain one single platform that has connections to many acquirers in different regions. This reduces the technology effort for us and will enhance our go to market strategy.”

“Payments for airlines is an area where we believe innovation and technology can be widely applied. AirAsia has adopted our payment technology from the start and has helped push what is possible in technology to the cutting edge,” said Joel Tay, Chief Executive Officer of Soft Space.

“We believe that the travel segment is a vital part of cross-border payments and ecosystem building and we are committed to building a full-stack payment solution suited for airlines. This will help airlines grow their ancillary revenue and leverage their ecosystem to offer loyalty and financial services. The partnership with Inflight Dublin and pilot program with AirAsia is a key milestone in this goal.”

Inflight Dublin’s Everhub™ platform is a comprehensive wireless inflight entertainment solution that includes hardware, software, content, and design, allowing airlines to offer their passengers inflight entertainment streamed directly to their devices. Fasspos, powered by Soft Space’s payment platform, enables flight attendants to accept card payments seamlessly and securely.

This solution will be initially implemented by AirAsia, the largest low-cost carrier in Asia, which aims to leverage this technology to elevate and personalise the inflight experience for its passengers. This move is expected to open new revenue streams through advertising and retail in the future. Ancillary revenue is a significant contributor to AirAsia’s income, and this partnership will add another stream. AirAsia will serve as a role model for other airlines to follow suit.

About IFD

Inflight Dublin is a leading provider of inflight entertainment solutions, offering customisable content, digital advertising, and software services to airlines worldwide. The company has been delivering innovative solutions for over 40 years and has a reputation for excellence in the inflight entertainment industry.

For more information visit www.inflightdublin.com

 About Soft Space

Founded in 2012, Soft Space is a leading fintech player headquartered in Kuala Lumpur, Malaysia. Serving over 90 financial institutions and partners across 30 global markets, Soft Space offers both merchants and consumers a range of solutions, such as contactless payment through mobile devices as well as comprehensive white-label e-wallet services. These technologies enable the easy adoption of digital payments while helping financial institutions better understand and address their customers’ needs. Soft Space’s goal is to leverage its mobile contactless payments expertise and patented technology to reshape finance, domestically and globally.

For more information, please visit: https://www.softspace.com.my

Dublin, Ireland, 22 May 2024 – Inflight Dublin, a leading provider of inflight entertainment solutions, is pleased to announce a multi-year contract renewal with Condor, Germany’s leading leisure airline known for its exceptional service and commitment to passenger satisfaction. This agreement extends the ongoing successful partnership between the two companies exceeding 10 years, ensuring Condor passengers continue to enjoy exceptional onboard experiences.

“We are extremely proud to extend our longstanding partnership with Condor,” said Phil McCarthy, Commercial Director of Inflight Dublin. “We have accomplished quite a lot together over the past 10 years and look forward to this next chapter with excitement. Working with a team that has innovation and passion at its core aligns perfectly with our values, and we remain committed to working closely with the Condor team in the evolution of the IFE product.”

Building upon an already robust relationship, Condor will continue to leverage Inflight Dublin’s end-to-end service offering and collaborate closely to provide passengers a tailored selection of high-quality content. Inflight Dublin’s unique ability to provide everything under one roof will also enable Condor to synergise the onboard experience across the fleet of new and existing aircraft, through content, hardware and software solutions.

The extended partnership reinforces both companies’ shared vision of delivering excellence in inflight entertainment.

About Condor:

As Germany’s most popular leisure airline, Condor has been taking its guests to the world’s most beautiful holiday destinations since 1956 – from Germany and Zurich as well as Basel in Switzerland to around 90 destinations all around the world. Condor operates a fleet of over 50 aircraft, which are maintained by the company’s own maintenance operation, Condor Technik GmbH, according to the highest safety standards at the Frankfurt and Dusseldorf locations.

About Inflight Dublin:

Inflight Dublin is a leading provider of inflight entertainment solutions, offering customisable content, digital advertising, and software services to airlines worldwide. The company has been delivering innovative solutions for over 30 years and has a reputation for excellence in the inflight entertainment industry. For more information visit www.inflightdublin.com.

Dublin, Ireland, 8 November 2023 – Inflight Dublin (IFD) has been selected by South Africa’s flag carrier, South African Airways (SAA), to deliver content and the market-leading wireless IFE product, Everhub.

Since October 2023, SAA passengers have enjoyed a captivating inflight entertainment (IFE) selection including Hollywood films, classics, extensive box sets, foreign language films, and African content.

Additionally, passengers on aircraft not serviced with seatback systems will experience a wide variety of quality content through IFD’s Wireless IFE solution, Everhub, once a successful trial period has been completed. Everhub will host an SAA-branded, user-friendly GUI that passengers can engage with using their personal devices, providing access to all the latest content and features like a flight map, games, publications, and more.

“From our early days of providing inflight audio to now offering a full suite of content, as well as wireless IFE and digital services, we couldn’t be more excited to grow our strategic partnership with SAA. Inflight Dublin’s Everhub Wireless IFE product and our expertly tailored content will elevate SAA’s passengers’ experience to an unprecedented level.” – John White, CEO, Inflight Dublin

About IFD:

Inflight Dublin is a leading provider of inflight entertainment solutions, offering customisable content, digital advertising, and software services to airlines worldwide. The company has been delivering innovative solutions for over 39 years and has a reputation for excellence in the inflight entertainment industry.