Inflight Dublin adds FlightPath3D to its suite of Partner apps to Deliver Enhanced Moving Map to Growing Wireless IFE Marketplace
Inflight Dublin adds FlightPath3D interactive moving map to its suite of Partner apps to Inflight Dublin’s award-winning Everhub wireless platform. Inflight Dublin will offer FlightPath3D’s product as an option to clients.
David Miller, Inflight Dublin’s CTO
Duncan Jackson, President of FlightPath3D
The integrated product is already being offered to mutual clients of both companies, in particular airlines that have selected Inflight Dublin’s Everhub wireless platform for their fleet. The first confirmed joint client is Sunclass Airlines.
About Inflight Dublin: IFD is a leading global provider of inflight entertainment solutions for both wireless and seat-back systems. Established in 1984, IFD combines CSP expertise with state-of-the-art hardware and software solutions. With full access to early window Hollywood content, a fully-fledged design department, and one of the most comprehensive end-to-end wireless IFE platforms, Everhub™, IFD caters to each airlines’ tailored needs.
About FlightPath3D: The Aviation Industry’s #1 Map Provider. Run your map with the map software experts, building software that’s integrated with ALL the leading IFE vendors. Any Device. Any Platform. Fast Set-Up. Integrated. Personalized. Selected by more than 70 airlines in just 7 years.
FlightPath3D has designed the most compelling and innovative interactive travel solution for both passengers and airlines. With augmented views and relevant flight information, the inflight journey is captivating. A smart, immersive travel guide and route map enables passengers to explore in-destination experiences and inspires them to discover places to visit and research flights. Through their actions, searches, and map interactions, passengers provide airlines and airports with the knowledge of what interests them most about a location and what future destinations excite them for loyalty and strategic planning.
Betria Interactive LLC (dba FlightPath3D) has the industry’s largest specialized map team providing customized map software, application development, and maintenance. For additional information, please visit http://www.FlightPath3D.com or contact email@example.com.
Inflight Dublin to expand Wireless IFE services with Wideroe
After a successful trial, Inflight Dublin has been chosen by Wideroe to provide a full rollout of its Wireless Inflight Entertainment (IFE) solution, Everhub™, as part of a 3-year deal.
From May 2022, Inflight Dublin will expand Everhub to cover a fleet of 15 aircraft made up of Bombardier Q400’s and Embraer E2’s. The content package includes the latest Hollywood movies, TV Shows and Gladi8tor games. Wideroe will also have access to IFD Insights with reports detailing the performance of the Hardware, Software and Content offering on board.
As part of the expansion, Inflight Dublin has partnered with Global Onboard Partners to generate revenue for Wideroe through the promotion of destination services. “We are excited to be working with Wideroe and Inflight Dublin to bring all the destinations to life for Wideroe passengers on the Everhub solution. Wideroe Destination Explorer provides passengers with the opportunity to explore all destinations, win rewards, and receive special offers, while paying Wideroe ancillary revenue at 3-5x more than previous programs.” – Kirk Adams, Global Onboard Partners’ CEO.
Knut Anders Enoksen, Wideroe’s Manager of Products, Ancillaries and Loyalty.
“We are delighted to see another trial of Everhub turn into a full rollout. The integration with GOP will also be a great addition to Wideroe’s IFE offering. This is just one of many exciting integrations that Inflight Dublin will be introducing on Wideroe’s Everhub platform – adding a passenger-engaging and revenue-generating service on top of an already successful streaming platform.” – Barry Flynn, Inflight Dublin’s CCO.
2021: Inflight Dublin Year in Review
As we say goodbye to 2021 and begin a new year, we are taking a look back at Inflight Dublin’s exciting developments over the past 12 months. From new partnerships, awards, and new clients for wireless and content services, 2022 is shaping up to be even better.
Gladi8tor Gaming Partnership
Inflight Dublin announced its exciting new partnership with innovative inflight games provider, Gladi8tor Gaming, enabling clients to enhance the passenger experience while also generating revenue through game sales and advertising.
Korean Air Wireless IFE
The flag carrier of South Korea, Korean Air, chose Inflight Dublin to provide a 6-month trial of its wireless Inflight Entertainment (IFE) solution, Everhub™.
Wideroe Wireless IFE
Inflight Dublin was selected by Widerøe to equip their Embraer E2 aircraft with the DO-160G certified Everhub™ Portable wireless server for a 6-month trial.
Air Peace Wireless IFE
Air Peace, a valued client for content services for over 4 years, chose to expand their partnership with Inflight Dublin with a trial of the Everhub™ Wireless IFE solution.
Sunclass Airlines Content & Wireless IFE
Inflight Dublin was awarded the contract for the provision of content and wireless IFE services by valued client, Sunclass Airlines.
Cabo Verde Wireless IFE
Cabo Verde Airlines chose Inflight Dublin to equip their B757 aircraft with the Everhub™ Wireless IFE solution.
Top 10 Aviation Solution Provider Award
Inflight Dublin was included in the 2021 Top 10 Aviation Solution Providers list by Aerospace Defense Review, which has an audience of 87,000+ digital subscribers including top tech decision-makers, engineers and corporate management within airlines.
Neos Content Services
Inflight Dublin was awarded the contract for the provision of IFE content services by Italian airline, Neos.
ASKY Content & Wireless IFE
ASKY, The Pan African airline, partnered with Inflight Dublin for the provision of content and wireless IFE services on its fleet of Boeing 737s New Generation aircraft.
Qatar iPad Solution
Inflight Dublin was chosen by Qatar Airways, Qatar Executive and Qatar Amiri to provide its Everhub™ iPad solution. The interactive media application is DRM-enabled and includes a fully customizable Graphical User Interface (GUI) that is aligned with Qatar Airways’ illustrious IFE brand – Oryx One.
UIA Wireless IFE
Inflight Dublin was selected by Ukraine International Airlines (UIA) to provide its end-to-end wireless IFE solution, Everhub™. The multi-year deal sees Inflight Dublin initially equipping 15 of UIA’s aircraft with its DO-160G certified Everhub™ portable wireless server.
APEX Expo 2021 – Long Beach
Inflight Dublin attended APEX Expo in Long Beach, the first in-person event for the industry in 2 years.
We’re looking forward to meeting everyone face-to-face again in 2022!
Inflight Dublin Favourites: Summer Movies
Jane Boland – Marketing Executive
The film that screams “summer” to me has to be Mamma Mia! The Movie.
Shot on the sunny Greek island of Skopelos, the backdrop of glistening ocean, steep cliffs and cobblestoned streets would convince anyone who’s watching to book a holiday to Greece ASAP.
The film is an adaptation of the theatre show of the same name which is written by British playwright Catherine Johnson, and of course features all the greatest ABBA hits.
The incredible soundtrack paired with the stellar cast is a match made in heaven that makes you overlook Pierce Brosnan’s questionable singing.
Meryl Streep is radiant from start to finish and I love her relationship with Amanda Seyfried, which shows the deep bond between mother and daughter and the fear of letting each other go.
However, supporting actresses Christine Baranski and Julie Walters steal the show for me with their quick wit and brilliant banter throughout.
The ending is as satisfying as a movie like this should be, with every little issue or dilemma resolved and tied up in a pretty bow.
To sum it up: a bubbly romantic comedy that will have you dancing in your seat while also making you want to leave your life behind and run a hotel on a deserted Greek island.
Conor Regan – Snr. Content Acquisitions Executive
Summer movies are usually light on their feet, upbeat and a bit nostalgic.
Families go on poorly planned road trips, while teenagers have wistful romances. Beer, beaches and barbeques.
It’s cheery, easygoing, undramatic stuff.
Independence Day is not cheery, easygoing, undramatic stuff.
So how does it qualify for this post?
Well, can you think of a better way to spend an August evening than in the company of Will Smith and Jeff Goldblum, as they nuke the alien mothership?
I sure can’t.
Because Independence Day is the definition of “summer blockbuster”: big, bold, and a whole lot of fun.
Now, to be fair, the movie isn’t perfect. It has its share of implausible moments.
Like, how did Jeff transfer the virus to the mothership from his mid-90s Mac? Was there Wi-Fi onboard? Did he use Bluetooth? A USB?
And how did Will knock out that massive alien with just one suckerpunch? Maybe he had already started training for “Ali”. Who knows.
But there’s a lot to like here. So much in fact, that I’m happy to overlook the occasional, logic-defying plot hole. For instance:
- The cast is excellent, and has real chemistry (special mention to Judd Hirsch – I love his performance).
- The practical effects have held up very well.
- The action scenes, especially the dogfights, are tense and exciting.
- Bill Pullman’s iconic “today is our Independence Day” speech.
- The aliens are mysterious and scary.
- It’s surprisingly funny for a disaster film.
- The whole goddamn thing is just magnificently enjoyable.
So there you have it. Independence Day: perhaps an unlikely candidate for a favourite summer movie, but what can I say? It goes down easy.
Not unlike the alien ships, once their shields are down.
Rika Argadireja – Metadata Team Lead
My favourite summer movie would be the teen comedy What a Girl Wants.
Loosely based on The Reluctant Debutante, a 1955 play by William Douglas Home, it tells the story of Daphne Reynolds (Amanda Bynes), a 17-year-old New Yorker who embarks on a trip to England to find her long-lost father (Colin Firth).
In contrast to her free-spirited musician mother Libby (Kelly Preston), her father, Henry Dashwood, turns out to be a wealthy Lord and a prominent politician hoping to eventually become the prime minister.
He met her mother in Morocco, and they got married in a Bedouin wedding ceremony. When Henry brings her home to meet his family, Alistair, Henry’s aide, plots to drive them apart.
He tricks her to conceal her pregnancy from Henry and tells Henry that Libby is leaving because she was in love with someone else, leading Henry to be unaware of Daphne’s existence.
To make matters worse, Henry is currently engaged to Alistair’s daughter, the snobby Glynnis, who has an equally snobby teenage daughter, Clarissa.
They feel threatened by Daphne’s presence, since they think that a love child would negatively influence Henry’s political aspirations.
Undaunted, Daphne dives into a schedule of social events, determined to prove that love and proper etiquette can conquer all.
But as hard as she tries to reunite her parents and make a bid for “Debutante of the Year,” Daphne cannot conceal her irrepressible personality or hide what a girl wants.
Coming-of-age has always been my favourite genre, and in my opinion, this movie provides a good example of what growing up feels like – the struggles, emotions, and the desire to find ourselves.
Furthermore, the sentimental story is well-supported by the superb cast, Colin Firth’s charming acting and the lively chemistry between Firth and Bynes. Sweet and funny, this heart-warming movie never fails to put a smile on my face!
Inflight Dublin selected by Sunclass Airlines as its Content and Wireless IFE provider
Inflight Dublin has been awarded the contract for the provision of content and wireless Inflight Entertainment (IFE) services by Sunclass Airlines.
Commencing in August 2021, the agreement sees Inflight Dublin providing its wireless IFE solution, Everhub™, on board Sunclass Airlines’ A321 aircraft, while also providing content services across their A330 fleet. The content catalogue consists of Hollywood movies, TV Shows, Boxsets, Music, and Publications. Also included is Inflight Dublin’s revenue-generating gaming platform, Gladi8tor Gaming, through LXM.
Sunclass Airlines is a Danish charter airline that operates a fleet of 10 A330 and A321 aircraft to over 30 destinations across Scandinavia, Europe, South America, and Asia.
“Broadening our partnership with Inflight Dublin is a reflection of our commitment to further engage with our passengers and to create exciting new revenue streams. The quick turnaround time and the utilization of one supplier for both our content and wireless IFE requirements will ensure an efficient and flexible setup, rollout and future expansion of this innovative service. As we emerge from the Covid-19 crisis, we are delighted to have Inflight Dublin’s continued support and to avail of their Wireless IFE solution, Everhub™. It will be an exciting addition to our inflight service for our loyal passengers.” – Christina Pedersen, Sunclass Airlines’ Customer Experience Manager
– Christina Pedersen, Sunclass Airlines’ Customer Experience Manager
“Sunclass Airlines’ decision to continue our partnership for content services while also introducing Everhub™ on their narrow body aircraft gives us great pride and further validates that Everhub™ is the leading Wireless IFE solution in the market. With the endless possibilities our scalable solution offers, Sunclass Airlines and Inflight Dublin will be building on the initial rollout with a range of engaging features to delight passengers and generate additional revenues in the near future.” – Barry Flynn, Inflight Dublin’s CCO
For more information about Everhub™, click here.
Inflight Dublin to provide Wireless IFE trial for Air Peace
Inflight Dublin has been chosen by Nigeria’s foremost airline, Air Peace, to provide a trial of its Wireless IFE solution, Everhub™.
Beginning in May, Inflight Dublin will equip Air Peace’s brand new Embraer 195-E2 aircraft with the DO-160G certified Everhub™ Portable wireless server. The browser-based software platform features secure DRM streaming and a fully-customizable Graphical User Interface (GUI) to align with Air Peace’s brand guidelines. The content package consists of Hollywood blockbusters and TV shows, International content, documentaries, publications, and games from Inflight Dublin’s innovative gaming platform, Gladi8tor Gaming.
“We have benefitted from Inflight Dublin’s expertise in the inflight entertainment industry for many years, allowing us to provide the best on-trend and engaging content to our passengers during their flight. Introducing wireless IFE onboard was something we had been eagerly investigating and Inflight Dublin’s wireless solution ticked all the boxes. We are delighted our passengers will be able to experience great inflight entertainment on their journey with Air Peace, whether it is on a seatback screen or their own personal devices” – Akram Beldi, Air Peace’s In-Flight Entertainment Engineer.
Air Peace is a passenger and charter airline with a varied fleet of 28 aircraft (B777, B737, ERJ-145 and E195-E2) and currently services 16 local routes, 5 regional and 2 international destinations including Johannesburg and Dubai via Sharjah. The airline is reputed for its best-in-class flight services and strong commitment to passenger safety.
- Barry Flynn, Inflight Dublin’s CCO.
Inflight Dublin’s Upgraded Wireless IFE Passenger Web App
Inflight Dublin has launched an upgraded passenger web application for its wireless inflight entertainment (IFE) system, Everhub™. The new features of the web app were established from continuous client feedback and evolving industry trends. This culminated in a focus to minimise physical touchpoints and increase Ancillary Revenue opportunities. The upgraded web app is also available as part of Inflight Dublin’s recently announced 6-month free trial of the Everhub™ wireless IFE solution.
The improved web app showcases a sleek new design with switchable light and dark themes. Using a new Material User Interface (Material UI) and Progressive Web App (PWA) features allows the web-based interface to appear as a native application without the need for any app/SDK installations on the end-users device. With Ancillary Revenue at the forefront of airlines’ minds, advertising plays a key role in the upgraded web app. Everhub™ supports banner ads, pre-roll video ads, and interstitial ads which can appear on a timed basis or popup when navigating through the system. With the growing need for contactless and paper-free initiatives, Health and Safety information and on-board protocols can be fully digitized, reducing risks by eliminating unnecessary touchpoints on board.
The web app is integrated with Everhub’s cloud-hosted Control Centre which provides back-office capabilities at no additional cost to the airline. This enables the deployed servers to be configured, operationally tracked, and updated remotely. The branded User Interface (UI) is fully customizable and remotely accessible, allowing airlines to enable or disable features including the types of entertainment, advertising, and shopping catalogues that are available to passengers. In addition, the airline can provide custom content such as marketing campaigns, airline news & service bulletins, and destination information, all from the comfort of their own office. The upgraded web app also includes Inflight Dublin’s data analytics platform, IFD Insights. This offers airlines access to content usage trends, advertising reports, and survey feedback, providing constant updates on the performance of their IFE offering on board.
Why It’s Great: The Darjeeling Limited
Wes Anderson has made so many great movies, it’s inevitable that one of them would be a bit overlooked.
The Darjeeling Limited is that movie. And it’s a shame! Because it’s wonderful, and right up there with The Grand Budapest Hotel and The Royal Tenenbaums.
So. With The French Dispatch hitting inflight screens soon (can’t wait), it’s a good time to dust off this sort-of-forgotten-about gem.
Here are six reasons why The Darjeeling Limited is great.
The Darjeeling Limited is about three brothers who, following their father’s death, take a train journey across India that (they hope) will provide healing, self-discovery and enlightenment.
The controlling elder brother, Francis, could be grating if played by the wrong actor: but Owen Wilson injects such sweetness and pathos into the role, that it’s hard not to like him.
Adrien Brody, meanwhile, brings a sensitivity to the icy and cynical Peter, while Jason Schartzmann plays Jack with a perfect combination of charm and world-weariness.
Anjelica Huston is as good as you’d expect as the brothers’ estranged mother, and celebrated (and sadly, recently deceased) Indian actor, Irrfan Khan, gives a standout performance as a bereaved father.
And yes, Bill Murray makes an appearance too.
As far as casting goes, it’s hard to fault the movie.
It’s a Real Tearjerker
The Darjeeling Limited is one of Anderson’s most human and affecting films.
There are a number of moving moments, like the brothers’ reunion with their mother, or the death of the village boy. But the final scene is the best example (be warned – spoilers dead ahead!):
At this point, the brothers have accepted the loss of their father, and are ready to let him go. This is symbolised by how they leave their luggage behind as they jump on the departing train.
A simple metaphor, yes, but a powerful one too, and it makes for a wonderfully bittersweet conclusion.
Personally speaking, The Grand Budapest Hotel might be his most emotionally resonant movie, overall – that was something else. But Darjeeling is a close second.
India and its People
This was Wes Anderson speaking in a 2007 interview, and his affection for the country translates to the big screen.
Whether it’s a taxi ride through the crowded streets of Jodhpur, or a wide-angled shot atop the Udaipur mountains, or in the ornately decorated train, Anderson’s India is vibrant and stunning to look at.
But it’s not just the location. It’s the people, too.
From the large cast of local extras, to more prominent roles like Rita, The Chief Steward and The Father, almost every scene is teeming with interesting, and brilliantly performed, native characters.
Both of these elements, combined, create an India that’s authentic, complex and alive.
Extended tracking shots; symmetrical framing; meticulous set design; slo-mo; lavish costumes and whip pans. Just some of the stylistic signatures that have made Anderson one of Hollywood’s most distinctive directors.
All are present and correct in the movie, and they create an aesthetic that is both instantly recognisable and lovely to look at. Check out the below scene for some classic Anderson-isms:
We expect a high standard of visual loveliness from the director, and he doesn’t let us down in Darjeeling.
In this 2018 article, Marshall Shaffer writes how he “can’t think of a film that pinpoints the way brothers operated in a space together quite as accurately as The Darjeeling Limited“.
He’s absolutely right.
Brody, Wilson and Schartzmann mightn’t look like brothers, but they act like it. Take any given scene, and it’s all there: the bickering; the subtle jabs; the layered communication and the thrown fists.
But more importantly, and we see it more as the film progresses, is the love and affection that they have for one another.
Anderson has a gift for portraying dysfunctional and fractured families onscreen – The Royal Tenenbaums and Moonrise Kingdom are two fine examples.
But The Darjeeling Limited is where he did it best.
Comedy has always been an essential ingredient in Anderson’s movies, providing relief from their oftentimes sad and nostalgic themes. The Darjeeling Limited is no exception.
There are more than a few big laughs, but this is the biggest:
It’s a hilarious scene. The build-up to Francis and Peter wrestling on the ground is brilliantly done, and Jack’s line two minutes in (“I love you too, but I’m gonna mace you in the face!”) is one of my favourites.
Or how about this exchange between Peter and Jack. It’s the director at his deadpan best:
Jack: What did he say?
Peter: He said the train is lost.
Jack: How can a train be lost? It’s on rails.
Classic. How can you not love this film?
Written by Conor Regan.
At Inflight Dublin, we pride ourselves on providing the highest quality film, TV and audio content to our clients. If you’d like to learn how we can do the same for your airline, make sure to get in touch firstname.lastname@example.org
- “The Unpopular Opinion: The Darjeeling Limited is Wes Anderson’s Best Film” by Marshall Shaffer. Slashfilm.com.
- “Why The Darjeeling Limited is Wes Anderson’s Best Film” by Nathaniel Smith. Littlewhitelies.com.
- “The Darjeeling Limited – Film Review” by Philip French. Guardian.com.
- All images courtesy of 20th Century Fox. All rights reserved.
Inflight Dublin signs deal with YouTube sensation Dude Perfect
Inflight Dublin has announced an exclusive inflight content deal with Dude Perfect, American sport and comedy YouTube sensation.
The deal sees Inflight Dublin obtaining the distribution rights of Dude Perfect content on airlines for inflight entertainment, with their YouTube channel boasting an impressive 51 million followers and over 10 billion views. The exciting content targets sport and trick-shot lovers around the world, with their extensive catalogue of stunt videos and humorous skits, and new videos uploaded weekly to the platform.
“We are very excited about working with Inflight Dublin to bring our creative entertainment to the airline industry.”Coby Cotton, Dude Perfect Co-Founder
The Texas-based group is known for collaborations with top global brands such as Oreo, Pringles and Gillette. The partnership with Inflight Dublin will bring Dude Perfect’s thrilling video content on-board the biggest airlines, a unique addition to traditional IFE content to enhance the passenger experience. Inflight Dublin specializes in creating bespoke content packages for airlines, providing innovative, on-trend content such as Viral, YouTube and Wellness videos.
Becoming The Boss: Bruce Springsteen’s “Born to Run”
Pre-Born to Run: 1973-1974
Given his popularity for the last four-plus decades, it’s strange to think of a time when Bruce Springsteen wasn’t The Boss.
But rewind back to 1974, and this was just the case.
He had just released two albums (Greetings from Asbury Park, N.J. and The Wild, the Innocent & the E Street Shuffle) that had underperformed commercially, and his label, Columbia Records, were losing confidence.
The third one would be make-or-break: he needed to deliver, and in a big way.
But, before he could get to work, there was a hurdle to get over first.
As a way of testing the waters, Columbia decided that they’d only fund a single, not an album. Get on the radio, and they’d put up for the new record. If not, Bruce was on the first Greyhound bus back to New Jersey.
Good thing, so, that the song he came up with was “Born to Run”.
The career-saving anthem didn’t come quickly – recording sessions dragged on for six months – but when the dust settled, Springsteen would have his first big hit, and, crucially, a label that was now on-board.
Next up was the album of the same name.
Line-up Changes and Recording Problems
Things got off to a rocky start when keyboardist David Sancious, and drummer Ernest “Boom” Carter, decided to leave the E-Street Band.
Both excellent musicians whose playing was central to “Born to Run”‘s frenzied sound, it was an unwelcome and untimely blow.
The search for replacements wasn’t without its difficulties, as Springsteen memorably described in his 2016 memoir:
Eventually, Max Weinberg and Roy Bittan, two veterans of the Broadway circuit, joined on drums and keyboard.
As replacements go, he couldn’t have chosen better. They’d bring a solidity and finesse to the music, and become longstanding members (both are still in the band to this day).
Bruce and the E-Street gang then decamped to The Record Plant to get to work.
The sessions were, understandably given the circumstances, long, stressful and intense.
Springsteen, despite labouring over every individual note and tempo change, was chronically dissatisfied and, as time went on, some started to question if the album would ever get completed.
But fast-approaching tour dates would force his hand. Scheduled to coincide with the album’s release, they provided a much-needed deadline: now, for better or worse, he needed to finish the job.
So, a few frantic studio sessions later, he decided to cut (what he thought were) his losses; Born to Run was released, at last, on August 25th, 1975.
The Album Drops
He needn’t have been so worried.
Born to Run quickly became a monster hit and would, in time, become recognised as one of the best rock albums of all time.
“Thunder Road” kicks it all off. Following a gentle intro of piano and harmonica, Bruce enters with one of his most iconic verses:
Screen door slams
Mary’s dress waves
Like a vision she dances across the porch
As the radio plays
The song gradually builds in intensity, until a Clarence Clemons’ sax solo, played over a deep half-time feel, brings things to a very theatrical, and very powerful, crescendo.
Is there a better opener to an album than “Thunder Road”? A thrilling introduction to the world of Born to Run and the characters that inhabit it, it’s just perfect.
“Tenth Avenue Freeze-Out” follows, and gives us a moment to catch our breath.
Held together by Weinberg’s rock solid backbeat, and elevated by Steve van Zandt’s horn arrangement, it’s a fun, laidback, loose number that draws on Springsteen’s love of Motown.
Quick aside – its 1975 performance at the Hammersmith Odeon is an absolute must-see:
The first of the album’s two epics, this is the discerning fan’s favourite. And with good reason: there’s a lot to love here, especially the raw and intense vocal. The impressionistic lyrics are excellent, too:
Catching rides to the outskirts
Tying faith between our teeth
Sleeping in that old abandoned beach house
Getting wasted in the heat
And then comes the one everyone knows, the one that made it all happen – the title track. It’s so familiar, but still so good: the opening drum fill; the tremolo guitar line; Garry Tallent’s driving and melodic bass; and of course, that hook:
‘Cause tramps like us
Baby, we were born to run
It’s his signature song for a reason.
Influenced by Springsteen’s love of ’50’s rhythm and blues, “She’s the One“, is catchy and fun. Because of the ridiculous quality of the rest of the album, it’s the least essential track here – but that’s not to say it’s not great (which it is).
Over a sparse arrangement of piano, horn and upright bass, Springsteen spins an evocative yarn about two down-on-their-luck characters looking to score a deal. A haunting deep cut that, being more jazz than rock, highlights Springsteen’s (sometimes underappreciated) ability to bounce seamlessly between genres.
Opening with Suki Laha’s cinematic violin line, this nine-plus minute saga weaves through several movements before climaxing with a beautiful Clemons’ solo – his “greatest recorded moment”, according to Bruce himself.
Then, the song drawing to a close, Springsteen just howls; a stunning moment on an album that’s full of them.
Becoming The Boss
Critically, the album was extremely well-received.
In Rolling Stone, Greil Marcus called it a “masterpiece” that “pays off on every bet ever placed on him”, and it was also voted third best album in the prestigious Village Voice annual poll.
It exceeded commercial expectations too. Peaking at number three in the Billboard charts, it would go triple platinum in 1986, and remains a reliable catalogue seller for Columbia to this day.
From here on out, the venues would only get bigger, and, by the end of 1975, Springsteen had made history by being on the cover of Time and Newsweek in the same week.
The struggling songwriter who couldn’t get on the radio, and was this close to being dropped, was no more.
In his place, stood the biggest, and most acclaimed, rock ‘n’ roller in the world.
Bruce Springsteen had become The Boss.
Written by Conor Regan.
At Inflight Dublin, we pride ourselves on providing the highest quality film, TV and audio content to our clients. If you’d like to learn how we can do the same for your airline, make sure to get in touch – you contact us here.
Image Credits (in descending order)
- Banner photo by Fabio Diena @ Shutterstock.com.
- The E-Street Band. Photo by Fabio Diena @ Shutterstock.com.
- Born to Run album cover. Photo by Eric Meola @ Colombia Records.
- Bruce Springsteen. Photo by Fabio Diena @ Shutterstock.com.
- Bruce Springsteen and Clarence Clemons. Photo by Fabio Diena @ Shutterstock.com.