Last week at APEX TECH, the Airline Passenger Experience Association (APEX), the leading international airline association focused on passenger experience, awarded regional Passenger Choice Awards to airlines in North America, South America, and Europe. The awards recognize airlines for excellence in seat comfort, cabin service, food and beverage, entertainment, and Wi-Fi.

Our prominent client Ethiopian Airlines succeeded and won the Best Regional Entertainment Passenger Choice Award in Africa. We are delighted with the achievement, as this award represents and confirms our dedication to boosting passengers’ inflight experience.

Ethiopian Airlines has been our client for the past 8 years. We’ve been proactive in identification and suggestion of an eclectic content that resonates well with passengers. Ranging from the latest Hollywood blockbusters, to regional TV shows and documentaries, a selective Kids channel and great destination videos, Ethiopian offers something for everybody.

To top it all up, the airline provides this content in unbelievable 13 languages (including Japanese, Portuguese, Korean, Amharis, African and Hindi). One of the unique aspects of the ET Entertainment is locally sourced African films from a variety of regions and a wide variety of dialects. The depth and complexity of the content selection can be compared to the best in the world.

We at Inflight Dublin are extremely proud to have helped Ethiopian Airlines win yet another valuable award and we’re looking forward to the bright future.