Air Mauritius Content

Challenge

Air Mauritius is the flag carrier airline of Mauritius and it’s the fourth largest carrier in Africa.  With flights to and from Europe, Asia, Australia, and Africa, Air Mauritius now serves 24 regional and international destinations.

Air Mauritius is committed to deliver the “7 step plan”, set back in 2012. One of the key steps is improving overall service quality and the passenger experience that would be recognised by the industry. In order to do that, a requirement for the “IFE system with a difference” was made. This new IFE offering would provide the following:

• Unique selection of eclectic content, including the latest blockbusters  & international movies, TV shows , audio collections in adherence to their budget for the whole fleet of 10 aircraft
• Range of Exclusive Content that would follow an individual content strategy suggested by the CSP provider
• Improved GUI design for the passengers that is intuitive and user-friendly    

Based on the above criteria and a promise of a 4-star Skytrax status within a year, Inflight Dublin was selected in 2013 as the new CSP.

Solution

How did we help Air Mauritius to achieve 4 star status?

Inflight Dublin was awarded the CSP contract in April 2013. The contract commenced from July 2013 and has been successfully deployed for the past 4 years. At the beginning of the process, we have benchmarked Air Mauritius competitors’ IFE offering and provided an overall content strategy.

At the time, Air Mauritius had 3 IFE systems: Pac 3Ki VOD, Hi8 Analogue and ASL XPI DMR, which replaced VHS tapes. As an experienced CSP provider, we’ve delivered on all these systems without any delays, complying with all the deadlines provided by integrators.

Our dedicated account manager implemented an innovative content strategy that included the development of Air Mauritius Movie offerings – increased number of Hollywood Blockbusters and Classic films available on board, as well as the addition of a new International TV programming including French and Chinese comedy.

Inflight Dublin’s proposed solution for the XP1 route configuration allowed for programming to be based on specific routes and languages, providing the same offering as VOD system. The solution was very well received by the airline and further personalised the content delivery onboard.

By switching to a more powerful format, content quality has substantially increased.    

Further IFE highlights that cemented the Air Mauritius 4 star status include expansion of the AOD library, an introduction of the XP1 system (50% increased content on Classic aircraft) and delivery of the anticipated Web GUI.    

How did Air Mauritius content evolve over the years?

Air Mauritius content was significantly increased after the first cycle and continued in this trend for the past 4 years. Inflight Dublin currently provides the following content for Air Mauritius:

•  Blockbuster movies (Hollywood)
• International Titles
• French & Chinese TV
• TV comedy & Drama boxsets
• Kids bundle of movies and TV
• Podcasts and destination videos
• Exclusive content such as Fairdeal Bollywood movies

Outcome

Inflight Dublin has delivered on the promise to Air Mauritius to improve their Skytrax ratings to 4 stars within a year. It was a joint effort of the leading CSP provider, and Air Mauritius who put their trust in our capable hands and let us transform the inflight passenger experience.