LiFE in the Air Announces Partnership with Inflight Dublin

June 11

Dublin – June 11, 2024 – Leading e-commerce and entertainment solutions provider LiFE in the Air (LiFE) today announced a new partnership with Inflight Dublin, a collaboration that promises to revolutionize the inflight entertainment and onboard revenue experience for airlines and their passengers.

The partnership with Inflight Dublin is a significant step towards enhancing onboard retailing and entertainment offerings while adding new ancillary products and services airlines can implement to generate new revenue. LiFE has integrated its innovative software with Inflight Dublin’s Everhub Hardware.

With this partnership, airlines will now be able to offer passengers access to a wider range of entertainment and shopping options, including movies, immersive gaming experiences, live inflight maps, an onboard Marketplace, advertisements, catering order from seat, and onboard seat upgrades.  All of these services are accessible through the aircraft’s Everhub server via an airline-branded passenger app that can stand alone or be integrated with an existing airline onboard app.

Flight attendants will also benefit from access to a more advanced software interface. This enhancement will streamline processes and reporting and enable faster updates to onboard menu selection and other services, ensuring a more efficient and enjoyable inflight experience for passengers.

“We expect great success from this integration. Our goal is to help airlines increase sales, generate higher revenue per passenger, and enhance traveler satisfaction,” said Greg Kott, CEO of LiFE in the Air. “We’re dedicated to elevating entertainment in the skies, ensuring that crew and passengers on our partner airlines enjoy seamless, convenient, and delightful experiences onboard. Our partnership with Inflight Dublin expands our offerings and redefines the inflight experience.”

Commenting on the partnership, John White, CEO of Inflight Dublin, stated, “It’s great to expand the number of airlines using Everhub with partners like LiFE in the Air. This collaboration allows us to bring our comprehensive inflight entertainment solutions to a broader audience, enhancing the travel experience for more passengers around the world.”

LiFE will be at the Future Travel Experience Conference in Dublin, Ireland, from June 11 to 13. Visit for more information about LiFE in the Air and to request a demo.


About LiFE In The Air, Inc.

LiFE in the Air is a new entrant to the wireless inflight e-commerce (IFE) space that is led by a seasoned team of digital natives in aviation tech. The company’s mission is to use innovation, creativity, and the power of existing and emerging technology to produce a compelling, easy-to-administer e-commerce system that earns revenue for airlines while delighting passengers. LiFE, which stands for ‘lite in-flight e-commerce,’ offers airlines with limited resources and budgets products such as a point of sale system, a full-service e-commerce portal, and ready-to-go apps that allow for seat upgrades, ordering F&B onboard, booking in-destination activities, entertainment and much more. Visit for more information and to schedule a demonstration.

About Inflight Dublin

Inflight Dublin is a global leader in inflight entertainment (IFE) and connectivity solutions, providing a comprehensive range of services to airlines around the world. Established in 1984 and headquartered in Dublin, Ireland, the company has grown to become one of the most trusted names in the aviation industry, known for its innovation, reliability, and customer-centric approach.

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