Icelandair chooses Inflight Dublin as its IFE Content Service Provider

June 12

Global provider of inflight entertainment and wireless solutions Inflight Dublin has been awarded Icelandair’s contract for inflight entertainment.

The partnership with Inflight Dublin will significantly improve Icelandair’s passenger experience through an extensive catalogue of fresh content that aligns with the airline’s desire to provide the best entertainment for its customers.  Content will include an inventory of recent Oscar-winning films as well as a large selection of family-favourite classics, along with the choice to view numerous popular comedy and drama television boxsets. The passenger offering will also include a collection of locally produced movies, television shows, audio albums, and audiobooks in native Icelandic.


© 2019 Warner Bros. Ent. All rights reserved.


Operating to over 45 gateways across Europe, the United States, and Canada, Icelandair has over 80 years of experience in making the passenger journey as memorable as the awe-inspiring landscape of Iceland itself.


“The new contract with Inflight Dublin is a great step forward for us. Our commitment to delivering the best travel experience to our passengers will be enhanced by offering the very latest movies, television shows and audio programming on our flights.” Birna Osk Einarsdottir,  Chief Sales and Customer Experience Officer of Icelandair.

“We are absolutely delighted to begin working with Icelandair and continue our expansion across Europe. Inflight Dublin’s vision of offering the very best content and innovative services to passengers aligns with Icelandair’s dedication to delivering an excellent passenger experience. It gives us great pride to work with such a recognisable brand, and we look forward to providing the best possible level of service.”

John White, Inflight Dublin’s CEO.

“Inflight Dublin’s vision of offering the very best content and innovative services to passengers aligns with Icelandair’s dedication to delivering an excellent passenger experience”

Icelandair operates frequent flights to Dublin from over 25 airports across Europe, Canada and the U.S. To learn more: 


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Book-to-Movie Adaptations: Tricky Waters to Navigate

May 02

The subject of book-to-movie adaptations has been much debated throughout the history of cinema, a notoriously difficult task wherein filmmakers must attempt to satisfy fans of the original writings while also remaining accessible and enjoyable to newcomers.


Regardless of potentially polarizing reactions, some of the greatest movies of all time have been based on or drawn influence from books – The Shawshank Redemption, The Lord of the Rings, Apocalypse Now, and The Shining to name a few. A who’s who of iconic filmmakers have rolled the dice and successfully adapted these winding narratives into condensed and satisfying cinematic experiences, often taking risky creative liberties to make the most impactful films possible.


This month on the IFD Podcast, two of our in-house bookworms, Aoife and Eimear, take a look at a few of their favourite book-to-movie adaptations, exploring the history of the titles and drawing comparisons between the different mediums.


Artwork © 1999 Twentieth Century Fox Film Corporation. All rights reserved. 


First up on Aoife’s list is David Fincher’s 1999 classic, Fight Club. Based on the novel of the same name, written by Chuck Palahniuk and released just 3 years prior to its visual counterpart, Fight Club has been labelled as a “coming of age film” by Fincher. The movie amassed a loyal cult following in the years after its release, featuring strong performances from Brad Pitt, Helena Bonham Carter, and Edward Norton, along with one of the most memorable endings in recent memory. Aoife explains that while it took heavy influence from the source material, the movie arguably rescued the book from eventually fading into obscurity.


“his characters feel confined by societal norms” 

Aoife O'Neill Gormley


Aoife’s second choice was Spike Jonze’s adaptation of the iconic 1963 children’s picture book, Where The Wild Things Are. An unconventional movie with an atmosphere that can be difficult to define, it perfectly reflects the surreal nature of Maurice Sendak’s original illustrations while simultaneously managing to feel like its own entirely unique experience. Aoife discusses the challenges facing a director when handling such a treasured work.

Eimear decided to hone in on some classics from the high school teen movies of the 90s, taking 1995’s Clueless as her first point of discussion. Loosely based on Jane Austen’s 1815 novel Emma, Eimear discusses how the film reappropriates the setting, characters, and themes to resonate with a modern audience, but maintains strong parallels to the novel with regard to its narrative structure, and how Amy Heckerling’s clever reimagining of the material ushered in an entirely new sub-genre of classic texts framed through a contemporary lens.


TM & Copyright © 2019 by Paramount Pictures. All rights reserved.


Next up on Eimear’s list was Gil Junger’s 1999 rom-com 10 Things I Hate About You. A loose modernization of Shakespeare’s The Taming of the Shrew, the film abides by Eimear’s case for the 90s-era obsession with recontextualizing older writings to create compelling modern stories. It acted as a springboard to success for a number of young actors, providing breakthrough roles for Julia Stiles, Joseph Gordon-Levitt, and Heath Ledger.


“the spirit of Emma’s character is carried over to a new audience”

Eimear O'Donoghue


Are you a book-purist that believes treasured material should be left untouched? Or do you welcome films based on your favourite books with open arms? We’d love to know what you consider to be some of the best adaptations we’ve seen to date, or what books you’d like to see on the big screen in the future!



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Early Window Content now available on Everhub!

December 21

The long-awaited news is here! As a leading IFE Content Service Provider (CSP), we are delighted to now offer Early Window Content to all of our wireless customers. Inflight Dublin has worked hard over the years to develop trusted relationships with all major Hollywood studios, and of course other top studios across the globe. This development now allows airlines using Inflight Dublin’s wireless Everhub solution to give their passengers access to Early Window Content via their personal device.  This ensures that the same excellent selection of new movies and TV shows we provide for seatback VOD systems, are now available on our Everhub wireless IFE solution. 

© 2018 Warner Bros. Ent. All rights reserved.


The advancement further enhances our market leading wireless IFE offering and supports our mission to bring the latest IFE to all airborne passengers. Everhub wireless IFE has already been approved for browser based DRM, removing the need for passengers to download specific applications prior to boarding. This reinforces Inflight Dublin’s position as the only true end-to-end wireless IFE provider – offering multiple hardware options, innovative software platforms, and a comprehensive in-house content library with countless titles available from across the globe.


© 2018 WBEI  Publishing Rights © J.K.R.  TM WBEI



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