RwandAir Safety Video

The Brief

With a tight deadline of just one month, RwandAir asked us to develop a safety video for the delivery of their new Airbus A330.

The Project

The challenge was to form a concept that could be designed and animated within the short timeframe, while keeping the style in-line with RwandAir’s brand and tone of voice. We went through an extensive, concept development phase, exploring multiple avenues before arriving at the idea to base the video around an animated safety card. With this idea in mind, we fixed our design on clear illustrations, like those found in safety cards.

In tandem with this, we constructed a script that would cover and meet the necessary safety information and requirements of the various aviation safety authorities.

Concept Development & Storyboarding

The challenge was to come up with a concept and aesthetic that could be designed and animated within the short timeframe, while keeping the style in line with RwandAir’s brand and tone of voice.
We went through an extensive concept development phase, exploring multiple avenues before arriving at the idea to base the video around an animated safety card. This concept helped define our design exploration to clean illustrations similar to those found in safety cards.
In tandem with this, we developed a script that would cover the necessary safety information and meet the requirements of the various aviation safety authorities.

Production

As the production timeline was very tight, our designers worked with the animation team, immediately passing-off finished assets to be animated. In this manner, it enabled us to hit our deadline, even with some time to spare.