“Introducing such an innovative inflight entertainment system on board our aircraft is something we are very excited about. Everhub provides ASKY airlines the opportunity to enrich our passengers’ experience and engage with them in a more tailored and personal manner. ASKY is introducing this service as part of its efforts to continuously enhance the services it provides to its passengers”- Mesfin Tasew, Asky Airlines’ CEO
Tag: content
ASKY partners with Inflight Dublin as its content and wireless IFE provider
ASKY, The Pan African airline, partners with Inflight Dublin for the provision of wireless Inflight Entertainment (IFE) and content services on its fleet of Boeing 737s New Generation aircraft.
Commencing this last quarter of 2021, the three-year partnership sees Inflight Dublin providing its wireless IFE solution, Everhub™, across ASKY airlines’ B737 fleet. Inflight Dublin’s market-leading Everhub™ software platform will excite passengers through a range of engaging features. The content catalogue consists of Hollywood movies, popular TV Shows, local African programmes and documentaries, music and games.

ASKY airlines will also be utilizing Inflight Dublin’s bespoke data analytics platform, IFD Insights™, where they will gain access to intuitive performance reports that will support the optimisation and expansion of their IFE service moving forward.
About ASKY:
ASKY, The Pan-African Airline, is a 100% privately owned airline created by regional banking institutions in Africa that includes The ECOWAS Bank for Investment and Development (EBID), The West African Development Bank (BOAD) and ECOBANK Group (ETI) in partnership with Ethiopian Airlines.
ASKY is a commercial company under private law and is managed by experienced African aviation professionals, with Ethiopian airlines as its strategic partner.
ASKY currently operates a fleet of ten aircraft: five (5) Boeing 737-800s and five (5) Boeing 737-700s, serving twenty-five (25) cities in twenty-two (22) countries within Africa.
ASKY’s focus is to develop a strong intra-Africa network that foster regional development, tourism, economic growth and regional integration as a major economic catalyst within the continent with its long-term goal of a sustainable business focused on profitability.
For more information, contact communication@flyasky.com, visit our website www.flyasky.com or our LinkedIn; Twitter Facebook and Instagram pages, @ASKY Airlines
About Inflight Dublin:
Inflight Dublin is a leading global provider of inflight entertainment (IFE) solutions with a 37-year history of supplying airlines with the latest Hollywood and international content, as well as wireless, digital, and design services. Everhub is Inflight Dublin’s touch-free, end-to-end wireless IFE solution consisting of Hardware, Software, Content and Ancillary Services to deliver a “one-stop-shop” for airlines to provide an engaging experience for their passengers, while also generating considerable revenues for the airline. With over 50 clients, including the flag carriers of 15 countries, Inflight Dublin’s content supply business is the market leader in Africa and Scandinavia, while also being dominant across Europe.
For more information, contact jane.boland@inflightdublin.com, visit our website www.inflightdublin.com or our LinkedIn and Twitter, @InflightDublin.
Inflight Dublin Favourites: Christopher Nolan
To coincide with Tenet hitting inflight entertainment screens this month, we thought it’d be a nice idea to write a few words about our favourite Christopher Nolan films.
Hope you enjoy, and keep an eye out for more “Inflight Dublin Favourites” – coming your way soon.
Jamie Baker – Audio Services Lead
Prior to the release of Batman Begins in 2005, live-action Batman films had garnered a reputation for being campy, tongue-in-cheek, and often silly representations of the comic book icon and his Gotham City escapades.
The franchise was in dire need of an overhaul, but few people could have expected the dramatic shift in tone once Christopher Nolan took the helm.
Batman Begins is built on foundations of realism and grit. For the first time on the big screen, it tells the origin story of Bruce Wayne, the son of a billionaire who tragically loses his parents to one of the many criminals churned out by the sinister streets of Gotham City.
It takes relatively lesser-known villains from the Batman universe and magnifies them, creating complex characters with interesting motivations and unique relationships with Batman.
But what truly sets Nolan’s film apart from all the Batman films before it is its determination to focus in on Bruce Wayne as a character, adding layers of intrigue to the man behind the mask.

At its core, the film is a character study which follows a broken and brooding man’s search for purpose, fuelled by trauma, rage and an unwavering need for revenge.
While often overshadowed by the incredible narrative and mammoth Heath Ledger performance featured in the sequel, Batman Begins is my favourite Christopher Nolan film because it is the first movie to truly get Batman right.
It set up one of the most memorable and consistently brilliant trilogies in film history, and significantly raised the bar for all superhero movies that followed it.
Rika Argadireja – Metadata Executive
The Christopher Nolan movie I like the most is Interstellar. An epic sci-fi set in a dystopian time in the future when the earth is dying, it follows a group of astronauts who attempt to find a new home for mankind through interstellar travel.
The combination of time relativity adventures, space exploration, exceptional acting (I personally think that Matthew McConaughey’s acting is Oscar-worthy), an unpredictable cameo appearance, and aesthetically pleasing visuals perfectly compliment the story about humanity.


The other thing that I really like about the movie is the ending – I don’t want to say too much but the last five minutes are emotional, tear-jerking, and it made me realise how valuable family and time are.
I can’t recommend it enough, Interstellar is definitely high up on my most favourite movies list!
Conor Regan – Snr. Content Acquisitions Executive
Inception has all the hallmarks we’ve come to expect from a Nolan film: beautiful cinematography; thrilling action; a non-linear narrative; mind-bending visual effects; a pulsating Hans Zimmer score, and ruminations on philosophy and metaphysics.
But for me, one thing in particular gives it an edge over his other work, and that’s how moving it is.
Because if you take away the talk of extractions and projections, what we’re left with is a man, who’s exiled from his family, doing anything it takes to get home. And it’s this simple narrative strand that anchors the movie, and gives it its emotional heft.
Key to the film’s power is Dominick Cobb, Inception‘s brilliant, yet troubled, protagonist.

Like the director’s best characters, he’s a bundle of contradictions, and far from the “good guy” archetype of way too many action flicks. He mightn’t always be likeable, but, as we learn more about his backstory, we come to understand his motivations and empathise with his situation.
The closing scene, in particular, packs a serious emotional gut-punch. Without giving too much away, it’s a rollercoaster of excitement, tension, release, and ambiguity that stays with you long after the credits have rolled.
Inception isn’t just my favourite Nolan, but one of my favourites full stop. An awesome film.
Jane Boland – Marketing Executive
My favourite Christopher Nolan film has to be The Dark Knight, the second film in his Batman trilogy.
Although I am a big superhero film fan, I love how Nolan steers clear of the supernatural elements that make up a large part of most Marvel plots and presents to us a very relatable and realistic superhero story.
Although the problems faced were not as catastrophic as saving the universe, they seemed bigger and more impressive to overcome knowing the hero had no supernatural powers contributing to the outcome.


The casting was 10/10 with an outstanding performance from Heath Ledger as the Joker, which for many people carried the entire film. However, Christian Bale brought two great characters to life; the strong crime-fighting Batman and the wealthy yet troubled Bruce Wayne.
Intense action scenes such as the opening bank robbery scene and the car chase/truck flip are iconic still to this day.
I think I need a Batman trilogy movie marathon now!
Tenet will be available for inflight entertainment systems from January 2021. At Inflight Dublin, we pride ourselves on providing the best film, TV, audio and innovative content to our clients – and that includes Christopher Nolan films! If you’d like to learn how we can do the same for your airline, make sure to get in touch; you can contact us here.
All images property of Warner Bros. Entertainment Inc. All rights reserved.
Inflight Dublin selected by Ethiopian Airlines as its IFE Content Service Provider
Inflight Dublin has been awarded a 3-year contract for the provision of inflight entertainment (IFE) by long-standing client Ethiopian Airlines Group, the national flag carrier of Ethiopia.
Inflight Dublin has been providing IFE services to Ethiopian Airlines since 2010, ranging from content, wireless software, motion graphics and an interactive microsite.

Inflight Dublin will service Ethiopian Airlines’ entire IFE-enabled fleet with content, including 3 B767 aircraft that utilise Inflight Dublin’s Everhub™ wireless software platform. The content package will feature Hollywood blockbusters, classic movies, TV shows, local content and YouTube videos.
Ethiopian Airlines is the largest airline in Africa, operating a fleet of over 128 aircraft for short, medium, and long-haul flights to 127 international destinations. The airline was also voted ‘Best Airline in Africa’ for the 3rd consecutive year at the Skytrax 2019 World Airlines Awards.
“It gives us great pride to continue working with Ethiopian Airlines and we will continue to strengthen the partnership we have developed over the past decade. Our goal for the next 3 years is to excite and delight Ethiopian Airlines passengers through a diverse and expanded content offering, underpinned by a range of innovative services. Our immediate focus however is to continue providing support to Ethiopian Airlines through, and beyond, the current crisis.” – Barry Flynn, Inflight Dublin’s CCO
TUI selects Inflight Dublin for the provision of IFE Content
Inflight Dublin, a leading Inflight Entertainment (IFE) provider, has been awarded the contract to provide the latest IFE content to TUI, the world’s leading tourism group. TUI owns five European airlines and is the ninth largest airline operator in Europe. The TUI airlines fly more than 27 million guests per year to more than 150 destinations worldwide departing from more than 60 airports in eleven European countries. The collaboration with TUI aims to further improve the airline’s passenger experience through innovative content. The new relationship supports TUI’s dedication to elevating passenger experience to new heights.

© 2019 Warner Bros. Ent. All rights reserved.
Inflight Dublin covers licensing, programming and delivery of inflight content for the TUI airlines in the UK, Belgium, the Netherlands and the Nordics. Content includes blockbuster movies, television programmes, eclectic audio selections, and broadcasts in 8 languages (English, German, French, Dutch, Swedish, Norwegian, Danish and Finnish). The new IFE content is available across the fleet of TUI’s Boeing 787 and 767 (in-seat IFE) and the Boeing 737NG (overhead IFE).
“We are delighted that TUI has recognized our expertise in IFE content and chosen to partner with us. It gives us great pride to work with an industry leader like TUI, and we look forward to providing the greatest level of service to their member airlines and customers,” said John White, Inflight Dublin’s CEO.

© 2019 Twentieth Century Fox Film Corporation. All rights reserved.
Get in touch with us today to find out how Inflight Dublin can help you transform your airlines in-flight entertainment experience by providing the broadest selection of content, a range of design and digital services, and the Everhub wireless IFE solution.
Icelandair chooses Inflight Dublin as its IFE Content Service Provider
Global provider of inflight entertainment and wireless solutions Inflight Dublin has been awarded Icelandair’s contract for inflight entertainment.
The partnership with Inflight Dublin will significantly improve Icelandair’s passenger experience through an extensive catalogue of fresh content that aligns with the airline’s desire to provide the best entertainment for its customers. Content will include an inventory of recent Oscar-winning films as well as a large selection of family-favourite classics, along with the choice to view numerous popular comedy and drama television boxsets. The passenger offering will also include a collection of locally produced movies, television shows, audio albums, and audiobooks in native Icelandic.

© 2019 Warner Bros. Ent. All rights reserved.
Operating to over 45 gateways across Europe, the United States, and Canada, Icelandair has over 80 years of experience in making the passenger journey as memorable as the awe-inspiring landscape of Iceland itself.
“We are absolutely delighted to begin working with Icelandair and continue our expansion across Europe. Inflight Dublin’s vision of offering the very best content and innovative services to passengers aligns with Icelandair’s dedication to delivering an excellent passenger experience. It gives us great pride to work with such a recognisable brand, and we look forward to providing the best possible level of service.”
John White, Inflight Dublin’s CEO.
Icelandair operates frequent flights to Dublin from over 25 airports across Europe, Canada and the U.S. To learn more: https://www.icelandair.com/en-gb/flights/dublin/
Book-to-Movie Adaptations: Tricky Waters to Navigate
Regardless of potentially polarizing reactions, some of the greatest movies of all time have been based on or drawn influence from books – The Shawshank Redemption, The Lord of the Rings, Apocalypse Now, and The Shining to name a few. A who’s who of iconic filmmakers have rolled the dice and successfully adapted these winding narratives into condensed and satisfying cinematic experiences, often taking risky creative liberties to make the most impactful films possible.
This month on the IFD Podcast, two of our in-house bookworms, Aoife and Eimear, take a look at a few of their favourite book-to-movie adaptations, exploring the history of the titles and drawing comparisons between the different mediums.

Artwork © 1999 Twentieth Century Fox Film Corporation. All rights reserved.
First up on Aoife’s list is David Fincher’s 1999 classic, Fight Club. Based on the novel of the same name, written by Chuck Palahniuk and released just 3 years prior to its visual counterpart, Fight Club has been labelled as a “coming of age film” by Fincher. The movie amassed a loyal cult following in the years after its release, featuring strong performances from Brad Pitt, Helena Bonham Carter, and Edward Norton, along with one of the most memorable endings in recent memory. Aoife explains that while it took heavy influence from the source material, the movie arguably rescued the book from eventually fading into obscurity.
“his characters feel confined by societal norms”
Aoife O'Neill Gormley
Aoife’s second choice was Spike Jonze’s adaptation of the iconic 1963 children’s picture book, Where The Wild Things Are. An unconventional movie with an atmosphere that can be difficult to define, it perfectly reflects the surreal nature of Maurice Sendak’s original illustrations while simultaneously managing to feel like its own entirely unique experience. Aoife discusses the challenges facing a director when handling such a treasured work.
Eimear decided to hone in on some classics from the high school teen movies of the 90s, taking 1995’s Clueless as her first point of discussion. Loosely based on Jane Austen’s 1815 novel Emma, Eimear discusses how the film reappropriates the setting, characters, and themes to resonate with a modern audience, but maintains strong parallels to the novel with regard to its narrative structure, and how Amy Heckerling’s clever reimagining of the material ushered in an entirely new sub-genre of classic texts framed through a contemporary lens.

TM & Copyright © 2019 by Paramount Pictures. All rights reserved.
Next up on Eimear’s list was Gil Junger’s 1999 rom-com 10 Things I Hate About You. A loose modernization of Shakespeare’s The Taming of the Shrew, the film abides by Eimear’s case for the 90s-era obsession with recontextualizing older writings to create compelling modern stories. It acted as a springboard to success for a number of young actors, providing breakthrough roles for Julia Stiles, Joseph Gordon-Levitt, and Heath Ledger.
“the spirit of Emma’s character is carried over to a new audience”
Eimear O'Donoghue
Are you a book-purist that believes treasured material should be left untouched? Or do you welcome films based on your favourite books with open arms? We’d love to know what you consider to be some of the best adaptations we’ve seen to date, or what books you’d like to see on the big screen in the future!
Inflight Dublin sponsor APEX Market's Networking Event in Dublin
Inflight Dublin was delighted to sponsor Apex MultiMedia Market’s Networking Event which took place on the evening of Tuesday 16th April between 19:30 – 22:30 at the Ely Wine Cellar in the IFSC.

The Airline Passenger Experience Association (APEX) is the only non-profit membership trade organization comprised of the world’s leading airlines, industry suppliers, major media groups and related aviation industry leaders dedicated to elevating the passenger experience for more than 80% of global passengers while driving industry initiatives and desired regulation.
The association offers members a wide range of opportunities to excel in the airline passenger experience industry by keeping them current with the latest industry news, trends and developments and by helping them develop relationships with clients and colleagues from around the world.
APEX MultiMedia Market’s Networking event is a chance for airlines and service providers to meet with distributors offering a range of new and acclaimed TV, movie, games, app and audio content options. It is an invaluable experience to discuss current IFE content trends with top distributors from across the globe.

In addition to attending the APEX Multimedia Market, Inflight Dublin annually exhibits at the APEX Expo, which this year is taking place in Los Angeles from the 9-12 September. Our team of IFE specialists will be on site at the Inflight Dublin Booth 1307 to meet with both our existing airline partners and prospective airlines, showcasing first hand our full range of IFE products and services.
If you wish to schedule a meeting with one of the team attending the Expo, contact us via email on: mail@inflightdublin.com
Irish Film: Fan Favourites
“One that really stood out to me, which I would have seen when I was about 15, was Breakfast on Pluto.”
Eimear chose the comedy-drama Breakfast on Pluto as her favourite, which came out in 2005 and is based on the novel by the same name by Patrick McCabe, of Butcher Boy fame.
“It’s directed by Neil Jordan who also did The Butcher Boy and The Crying Game. Very well respected Irish director.”
Starring Cillian Murphy as the lead, a transgender woman who was abandoned at birth and grows up in a small town in rural Ireland in the 1940’s.
“They get the essence of Patrick ‘Kitten’ Braden, who’s the main character, played by Cillian Murphy in the film.”
Cillian Murphy is famed for many roles, notably as the Scarecrow in The Dark Knight trilogy, but he also played lead roles in other famous Irish films, such as Intermission and The Wind That Shakes the Barley.
“Basically it’s split into about 36 chapters. So it’s a kind of, picaresque film, where it’s just following Patrick Kitten Braden through his life.”
From her upbringing in an uncaring foster home, to running away from home with a glam rock band and getting involved with the IRA, it’s a tumultuous existence Kitty lives, and yet she does it with complete poise.
“It’s sort of Dickensian in the way that his spirit triumphs throughout.”
Featuring a whole host of stars, some of rest of the cast include Liam Neeson, Ruth Negga, Liam Cunningham and Stephen Rea.
“I’d say the best cameo in it has to be Brendan Gleeson as a Womble.”
An award winning film, Breakfast on Pluto secured four Irish Film and Television Awards and earned Cillian Murphy a Golden Globe for Best Actor.
“I’m glad I re-watched it! And the costuming is incredible.”
Aoife, who if you’ve been listening you know loves all things horror, chose the recently released The Hole in the Ground. Released at the start of March of this year, The Hole in the Ground is a horror thriller that had its world premiere at the Sundance Film Festival in January.
“It’s starring Seána Kerslake who was also in A Date for Mad Mary which I also absolutely loved. It was just such a fun movie, but this is a very different vibe.”
Seána Kerslake (pronounced Shaw-nah) is also well known for being one of the leading roles in the Irish television show, Can’t Cope, Won’t Cope. She is definitely a star on the rise in the film industry.
“It’s an interesting film because, you know we get a lot of these horror movies where these mothers are stuck in their houses and they become afraid of their children.”
A mother flees a possibly abusive relationship with her young son to the Irish countryside and settles down in a house next to a forest, where a large sinkhole sits in the centre.
“What would you do if you found out your child was becoming someone you didn’t like?”
The film draw on themes of doppelgängers and changelings, with changelings being heavily featured in Irish folklore as a cruel trick played by faeries, and doppelgängers originating from Germany and representing extreme bad luck.
“I think that Irish horror in general is having a little bit of a moment.”
Some of the more popular Irish horror films that have come out in the last decade and that we highly recommend are The Hallow, The Lodgers and The Canal. If you’re a horror fan they are definitely worth a watch!
“I wanted to talk very briefly about Without Name. This is the eco-horror.”
Directed by Lorcan Finnegan and starring Alan McKenna, this film centres on a mysterious forest and a man with something to hide.
“Extra Ordinary is coming out as well which is sort of like a, comedy horror it looks like? With Maeve Higgins in it, I think she plays a driving instructor who can converse with the dead.”
Extra Ordinary had its world premiere in March at the SXSW Film Festival in the United States. Official release date is still to be announced but it is making waves in the festival circuit.
“I feel like the Irish have a good sense of a Gothic tale.”
As the birth place of Bram Stoker, Halloween and banshees, it’s safe to say the Irish know how to tell a good horror story.
That’s not to say they can’t tell an uplifting one from time to time either! Have a listen and leave a comment, do you have a favourite Irish film? Let us know!
Samantha Lyons | Inflight Dublin
A Review of the Golden Globes and an Intro to the Oscars
Our resident film nerds are back with another podcast! This time around, Aoife and Sam chat about the recent Golden Globe winners and Oscar nominees in a few of the big categories, ahead of the bumper podcast that will be coming your way at the beginning of March. “So Bohemian Rhapsody won the Golden Globe for Best Motion Picture/Drama and I thought that was kind of disappointing to be honest.”

Winner of Best Motion Picture – Drama in the Golden Globes and nominated for the Oscar for Best Motion Picture, Bohemian Rhapsody also has its star Rami Malek up for an Oscar for Best Actor after winning the Golden Globe. “I think it’s just one of those films where it baits the crowd. This is exactly what people want even though it’s not what happened.”

To say these two disagreed with some of the winners is an understatement so be prepared to hear a lot of opinions about who won and who they felt should have. “That’s what I was planning to do with A Star is Born, I was like, I don’t think I’m going to like this movie and people are going to hate me for not liking it. But someone said, no, you have to go see it! So I trusted that person and I did not love it.”

Some of the breakout hits of the year that captivated audiences and critics alike, such as A Star is Born, just did not hit the mark for these two. Nominated in four categories in the Golden Globes and snagging the win for Best Original Song with “Shallow”, this popular drama has been nominated for eight Oscars over all. “It would be a bit of a kick in the teeth for the other actresses who have been around for a long time for a singer to get an Oscar on her first try.”

That’s not to say they hated everything, two films got mentioned more than once as favourites by them; Roma and The Favourite. “She was really good, she just wasn’t outstanding. Unlike Yalitza Aparicio, she was the lead in Roma and she was just absolutely outstanding. She just blew me away.” Roma took home two Golden Globes, for Best Motion Picture – Foreign Language and Best Director respectively, and is also up for a grand total of ten Oscars, competing directly with The Favourite who is up for the same after Olivia Colman’s win at the Golden Globes.

We’d love to hear your opinions on the Golden Globes and don’t forget to check back next month for our take on the Oscars 2019!
Samantha Lyons | Inflight Dublin © 2018 Twentieth Century Fox Film Corporation. All rights reserved. © 2018 Warner Bros. Ent. All rights reserved.
The Favourite set to reign the BAFTA's
With five Golden Globe and twelve BAFTA nominations, as well as being the winner of two awards at the Venice International Film Festival, The Favourite has been causing waves with critics and audiences alike since its release. Queen Anne (Olivia Colman) is in bad health and sits on the throne, though she seems to have little interest in governing and more in pursuing her quirky interests. However, her trusted advisor and friend Duchess Sarah Churchill (Rachel Weisz) more than makes up for Anne’s lack of interest by directing and controlling the Queen’s choices and effectively running the country through her suggestions.

This delicate balance begins to tip when Abigail Hill (Emma Stone), Sarah’s impoverished cousin, arrives and starts to court the Queen’s desire for gentle affection, the type Sarah has not provided in a long time. These two women start to play the game against one another, though it soon becomes apparent that the position of a pawn on the board is not as clear cut as it initially seemed. After all, there can be only one Queen.

Starring Olivia Colman, Rachel Weisz, and Emma Stone, these three award-winning giants of cinema use their formidable talent to display the passions, desires, and hunger for power these three historical figures sought and sacrificed heavily for. Director Yorgos Lanthimos of The Lobster and The Killing of a Sacred Deer, also uses his skill of combining subtlety with vibrant essences to showcase this sumptuous dramatization of the life of one of the more enigmatic monarchs in British history.

With 12 nominations, along with its notable success at the Golden Globes, The Favourite and it’s stellar cast are all but set to occupy the throne at this years BAFTA Film Awards. Samantha Lyons | Inflight Dublin © 2018 Twentieth Century Fox Film Corporation. All rights reserved.