Inflight Dublin and Soft Space Partner to bring Order to Seat Capabilities to Airlines in Asia

November 06

Dublin, Ireland, 2 November 2023 – Inflight Dublin (IFD), a global leader in inflight entertainment (IFE) and wireless solutions, is partnering with Soft Space to bring an Order to Seat capability to airlines in Asia.

This collaboration entails the integration of Soft Space’s FassPOS payment platform into IFD’s Everhub Wireless IFE solution, with the goal of expanding choices for airlines and elevating the onboard passenger experience. This announcement signifies a valuable asset in IFD’s pursuit of growing its customer base in Asia.

“Our integration with Everhub will further enrich our in-air offerings, allowing passengers to now order directly from their own devices.”

Joel Tay, CEO, Soft Space

“At IFD, we believe in bringing the optimum selection of technology to an airline to deliver their desired service,” said John White, Inflight Dublin CEO, “Soft Space extends this further with an easy-to-deploy Order to Seat capability, coupled with a comprehensive cloud-hosted inventory and stock management capability.”

“Soft Space is already delivering ground and air-based payment capabilities via FassPOS to a number of airlines in Asia,” said Joel Tay, Soft Space CEO, “Our integration with Everhub will further enrich our in-air offerings, allowing passengers to now order directly from their own devices.”

Soft Space is a leading Fintech-as-a-Service (FaaS) company headquartered in Malaysia. It has revolutionized the payments space with its world-leading softPOS solution and cloud-based settlement systems, now operational in more than 30 countries across the globe. A pioneer in contactless mobile payments, Soft Space allows any mobile device to become a payment terminal for use by retailers, banks, and airlines alike.

The integrated solution is being showcased at the APEX FTE Asia event in Singapore in November 2023.

About Inflight Dublin

Inflight Dublin is a leading provider of inflight entertainment solutions, offering customisable content, digital advertising, and software services to airlines worldwide. The company has been delivering innovative solutions for over 39 years and has a reputation for excellence in the inflight entertainment industry.

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Inflight Dublin chosen by MGA to provide IFE Content  & Wireless services

March 22

 

MGA (Mavi Gök Airlines) has selected Inflight Dublin as their inflight entertainment (IFE) partner for the supply of content, and Wireless IFE, where they will utilise Inflight Dublin’s end-to-end solution, Everhub™.

“As passenger expectations for IFE on long and short haul routes continues to evolve, MGA is proud to partner with Inflight Dublin and gain access to their innovative inflight entertainment solutions. Inflight Dublin’s leadership within the IFE space is backed by the high quality and value of their products and services, giving us the confidence in this partnership. ”

M. Abdullah Çitçi – General Manager – Mavi Gök Airlines (MGA)

This 3 year-contract will see Inflight Dublin (IFD) service MGA’s B777s with content licensing, metadata, and audio-visual post production services for their seatback IFE system.

In addition, one of MGA’s B737 aircraft will be equipped with Everhub™, the most robust wireless IFE solution in the market. Everhub™ enables passengers to stream media through their own smartphones, tablets or laptops. With a single Everhub™ server, a B737 full of MGA passengers will have access to a tailored content and games package on an interactive user interface that is aligned with MGA’s brand.

“Inflight Dublin is delighted that MGA has chosen us to be their content and wireless provider. Being their single point of contact for both service lines will ensure smooth communications and enhanced operational efficiencies. Moving forward, our goal is to expand the content offering for seat-back, and feature set on Everhub™, so that MGA passengers continue to have an enjoyable and seamless entertainment experience no matter what MGA flight they are on.”– Barry Flynn – Chief Operating Officer – Inflight Dublin

ABOUT INFLIGHT DUBLIN 

We are a leading global provider of inflight entertainment solutions for both wireless and seat-back systems. Established in 1984, we combine CSP expertise with state-of-the-art hardware and software solutions. With full access to early window Hollywood content, a fully-fledged design department, and one of the most comprehensive end-to-end wireless IFE platforms, Everhub™, featuring our DO-160G certified next-generation hardware, we cater to each airlines’ tailored needs with every aspect of our products and services provided in-house.

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Inflight Dublin adds FlightPath3D to its suite of Partner apps to Deliver Enhanced Moving Map to Growing Wireless IFE Marketplace

November 15

Inflight Dublin adds FlightPath3D interactive moving map to its suite of Partner apps to Inflight Dublin’s award-winning Everhub wireless platform. Inflight Dublin will offer FlightPath3D’s product as an option to clients.

“We are delighted to be working with FlightPath3D to provide their map as an option for Everhub as well as our existing map. This partnership and integration advances our goal to grow Everhub as a delivery platform to complement our software with best-of-breed partner products, delivering exciting new content and services as part of a one-stop shop to our clients and prospects.”

David Miller, Inflight Dublin’s CTO

“This integration with Inflight Dublin extends the offering from seatback IFE systems to the rapidly growing market for wireless IFE platforms. We look forward to growing our partnership with the ultimate goal of giving digital travellers an immersive, flexible experience. ”

Duncan Jackson, President of FlightPath3D

The integrated product is already being offered to mutual clients of both companies, in particular airlines that have selected Inflight Dublin’s Everhub wireless platform for their fleet. The first confirmed joint client is Sunclass Airlines.

About Inflight Dublin: IFD is a leading global provider of inflight entertainment solutions for both wireless and seat-back systems. Established in 1984, IFD combines CSP expertise with state-of-the-art hardware and software solutions. With full access to early window Hollywood content, a fully-fledged design department, and one of the most comprehensive end-to-end wireless IFE platforms, Everhub™, IFD caters to each airlines’ tailored needs.

About FlightPath3D: The Aviation Industry’s #1 Map Provider. Run your map with the map software experts, building software that’s integrated with ALL the leading IFE vendors. Any Device. Any Platform. Fast Set-Up. Integrated. Personalized. Selected by more than 70 airlines in just 7 years.

FlightPath3D has designed the most compelling and innovative interactive travel solution for both passengers and airlines. With augmented views and relevant flight information, the inflight journey is captivating. A smart, immersive travel guide and route map enables passengers to explore in-destination experiences and inspires them to discover places to visit and research flights. Through their actions, searches, and map interactions, passengers provide airlines and airports with the knowledge of what interests them most about a location and what future destinations excite them for loyalty and strategic planning.

Betria Interactive LLC (dba FlightPath3D) has the industry’s largest specialized map team providing customized map software, application development, and maintenance. For additional information, please visit http://www.FlightPath3D.com or contact crew@flightpath3d.com.

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Inflight Dublin signs 3-year partnership with MIAT Mongolian Airlines

September 14

Inflight Dublin has been selected by MIAT Mongolian Airlines to provide inflight entertainment (IFE) Content and Wireless solutions.

Inflight Dublin will be deploying its Wireless IFE solution, Everhub™, on four of MIAT’s aircraft including three B737’s and one B767. The DO-160G certified hardware will be complemented by the Everhub™ browser-based software which features a Graphical User Interface (GUI) in both Mongolian and English. MIAT will have access to the back-office Control Centre which enables them to manage aspects of the Hardware, Software, and Content offering as well as update their own advertisements.

“MIAT is delighted to be introducing Everhub wireless inflight entertainment on board to deliver an enhanced experience to our passengers. We are very impressed with the low-cost nature and ease of use of the Everhub system, both from a passenger and airline perspective. Inflight Dublin has provided a high-level of support to MIAT for this project and we look forward to continue building on our partnership.”

Bekhtuvshin Altansukh, MIAT’s Avionic System Engineer

MIAT will also have access to detailed analytics with IFD Insights and manage Duty Free and Food and Beverage orders through the dedicated Crew App.

Our new partnership with MIAT is another example of Inflight Dublin supporting airlines who want to take their first step into the IFE market. There is a variety of in-seat and wireless IFE options available to airlines, but Inflight Dublin’s Everhub solution is fast becoming the default choice for airlines looking for value for money, flexibility and scalability. This positive news is just one of many exciting announcements Inflight Dublin will be making over the coming months as we continue to lead in the wireless IFE market.” – Barry Flynn, Inflight Dublin’s CCO

“There is a variety of in-seat and wireless IFE options available to airlines, but Inflight Dublin’s Everhub solution is fast becoming the default choice for airlines looking for value for money, flexibility and scalability.”

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Sitting Down With: Rika Argadireja, Metadata Team Lead

August 03

Next up in the ‘Sitting Down With’ series is Inflight Dublin’s Metadata Team Lead and expert, Rika Argadireja. She discusses the importance of high-quality metadata in the IFE industry, challenges faced, and predicted trends for the future of IFE metadata. Enjoy!

How much importance is placed upon IFE metadata when it comes to working with airline clients?

Metadata management for inflight entertainment is essential – without good metadata, content may never be chosen to watch! Any data that we put onboard will be seen by the client and most importantly, their passengers, so it is a core selling tool to entice passengers to view the content. At Inflight Dublin, we ensure that any information, synopsis, or images we provide are of the highest quality and are age and culture appropriate based on the airline’s requirements. Furthermore, we do a number of internal quality checks before signing off the metadata to be delivered to the airline.

 

What are the main challenges the Metadata team faces each cycle and how do you tackle them?

No two days are the same in the metadata department. We face a range of challenges during every update, from managing strict overlapping deadlines during busier months, to having to edit the content images we’re putting onboard so they’re SFW (safe for work). Fortunately, we can rely on our ever-improving time management and task planning, and there’s nothing a little Photoshop magic can’t solve!

Is there any unique processes or methods that IFD uses to ensure the delivery of accurate and timely metadata?

To ensure complete accuracy, we do thorough quality control for every airline client. Once we’ve completed the metadata entry on the integrator’s documents or portals, we would manually check the information we’ve uploaded, make any necessary changes, and double-check again after any corrections have been made. We also work with other internal departments in Inflight Dublin, such as the Account Management department, to do final metadata checks before signing off.

And to deliver metadata in a timely manner, we meticulously record and track all the deadlines we have for the month in our internal system. The Metadata team also work very closely together and keep a constant communication stream open to work as efficiently as possible – in some instances where there are tight deadlines, the team will work collaboratively with tasks so deadlines are always met without any delay.

 

Do you predict any changes or trends in the future of metadata in terms of what passengers expect or want to see on their seatback screens or personal devices?

Another responsibility of the Metadata team is the managing of our clients’ microsites. These have become even more popular to have as it allows airlines to provide an up-to-date and interactive content catalogue to excite their passengers before their flight and encourage engagement with the system.

The popularity of Wireless Inflight Entertainment systems is also growing rapidly. These require additional Metadata requirements that Inflight Dublin has extensive experience with, particularly with our own wireless IFE system, Everhub. I think passengers are starting to expect multiple ways to view and learn about the content on board, such as they do at home. This will result in more thought going into how the content and metadata is displayed and accessed by passengers to give them the most immersive and enjoyable inflight entertainment experience.

 

Want to learn more about Inflight Dublin’s services? Get in touch mail@inflightdublin.com

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Inflight Dublin’s Everhub iPad Solution Wins PAX Tech Award

June 24

Inflight Dublin has received a Technology Award for its Everhub iPad Solution in the PAX Tech International Awards.

With the ceremony taking place in Hamburg during AIX, Inflight Dublin was on site to accept the award that was chosen by PAX International subscribers over a number of months.

This is another award that Inflight Dublin has won for its Everhub product, after being placed on the Top 10 Aviation Solution Providers list by Aerospace Defense Review in 2021.

 

The Everhub iPad Solution

The Everhub iPad solution is an extension of Inflight Dublin’s reputable Wireless IFE solution which leverages the robust infrastructure to deliver content remotely to a server anywhere in the world. As well as this, the flexible Everhub software has been future-proofed as it can easily be configured to any IFE system, including iPads. The Everhub iPad solution is an innovative way for airlines to provide additional inflight entertainment options on board, with passengers having access to pre-loaded content chosen by the airline on the latest generation iPad devices.

Inflight Dublin’s cloud-based CDS (Content Delivery System) uses AWS and the latest technology and has been developed and fine-tuned over the years to continually enhance the content delivery process. To further support this product, Inflight Dublin developed a native app version of the distinguished passenger application to host the content on iPad devices. As with all Wireless IFE clients, the airline can have this native app fully customized to reflect their brand and layout preferences. The sync and charge station also has the capability to charge and update up to 32 iPad devices simultaneously, making the turnaround time in between flights swift and efficient.

 

The Benefits

  • Content delivery efficiencies – Content is quickly and seamlessly delivered remotely to the server anywhere in the world, allowing airlines to load content and get it on board in the quickest turnaround time.
  • Dynamic IFE offering – Inflight Dublin uses the latest generation of iPads for the ultimate content-viewing experience. It gives airlines and passengers additional ways to enjoy IFE on board as well as traditional seatback screens and Wireless streaming to passengers’ own devices.
  • Seamlessly blends and aligns with the airline’s other IFE systems – Inflight Dublin can customize the native app to the finest detail required by the airline so that all IFE systems are synergized under the one brand.
  • Cost-savings – Airlines save time and money due to reducing the delivery of drives and other physical items, as all content delivery is done over the cloud.

 

Flying with: Qatar Airways Group

Initially being chosen to supply the Everhub iPad Solution to Qatar Executive, the project was expanded to service Qatar Airways and Qatar Amiri Flight after a successful initial rollout.

Inflight Dublin initially delivered over 200 pre-loaded iPads to the three airlines in the Qatar Airways Group in September 2021, and this has later grown to 500+. The interactive media application features a Graphical User Interface (GUI) that is designed to replicate Qatar Airways’ illustrious IFE brand, Oryx One, making it a truly immersive and brand-aligned experience. The pre-loaded iPads are available to Qatar Airways Business Class passengers on selected flights as well as on Qatar Executive and Qatar Amiri Flight.

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Inflight Dublin chosen by Drukair for the provision of IFE Content and Wireless services

June 15

Inflight Dublin has been selected by Drukair Royal Bhutan Airlines, the flag carrier of the Kingdom of Bhutan, to provide its end-to-end wireless Inflight Entertainment (IFE) solution, Everhub™.

As part of a 5-year partnership, Inflight Dublin will initially be equipping three of Drukair’s A319 and A320 aircraft with its Everhub™ Wireless IFE solution. Consisting of Hardware, Software and Content, Drukair’s passengers will have access to a wide range of content including Hollywood Blockbusters, Local Movies, TV shows, Audio, and frequently updated Newspapers and Magazines.

The GUI is available in the local Dzongkha language to make the platform even more accessible and user-friendly to Drukair’s passengers. An interactive catalogue of retail and food and beverage products will be available for passengers to place orders directly from their own devices. This will integrate with Inflight Dublin’s innovative Crew App which Drukair will be utilizing to manage and fulfil orders on board.

 

 

“Drukair is delighted to be introducing inflight entertainment services on board and Inflight Dublin’s ‘one-stop-shop’ solution was very attractive as it provides a truly complete IFE package. We are confident that this innovative service will be a welcomed addition to our inflight offering and will deliver an enhanced digital experience for both our passengers and crew.””

– Capt Dhondup Gyaltshen, Chief Pilot, Drukair

“This partnership with Drukair further extends Inflight Dublin’s stance in the Asian market as we continue to successfully partner with many reputable airlines in the region. The versatility of the Everhub solution is gaining the attention of airlines that need a full end-to-end IFE and retail capability and we look forward to delivering this and provide an engaging digital experience to Drukair and their passengers.” – John White, Inflight Dublin’s CEO.

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Inflight Dublin to expand Wireless IFE services with Wideroe

June 14

After a successful trial, Inflight Dublin has been chosen by Wideroe to provide a full rollout of its Wireless Inflight Entertainment (IFE) solution, Everhub™, as part of a 3-year deal.

From May 2022, Inflight Dublin will expand Everhub to cover a fleet of 15 aircraft made up of Bombardier Q400’s and Embraer E2’s. The content package includes the latest Hollywood movies, TV Shows and Gladi8tor games. Wideroe will also have access to IFD Insights with reports detailing the performance of the Hardware, Software and Content offering on board.

As part of the expansion, Inflight Dublin has partnered with Global Onboard Partners to generate revenue for Wideroe through the promotion of destination services. “We are excited to be working with Wideroe and Inflight Dublin to bring all the destinations to life for Wideroe passengers on the Everhub solution. Wideroe Destination Explorer provides passengers with the opportunity to explore all destinations, win rewards, and receive special offers, while paying Wideroe ancillary revenue at 3-5x more than previous programs.” – Kirk Adams, Global Onboard Partners’ CEO.

“We chose Inflight Dublin for this project as we have seen the benefits of the Everhub solution in action and want to continue providing the most entertaining and enjoyable experience to our passengers. We are particularly excited about the additional GOP Explorer service which will not only enhance the passenger experience but also provide revenue-generating opportunities for Wideroe”

Knut Anders Enoksen, Wideroe’s Manager of Products, Ancillaries and Loyalty.

“We are delighted to see another trial of Everhub turn into a full rollout. The integration with GOP will also be a great addition to Wideroe’s IFE offering. This is just one of many exciting integrations that Inflight Dublin will be introducing on Wideroe’s Everhub platform – adding a passenger-engaging and revenue-generating service on top of an already successful streaming platform.” – Barry Flynn, Inflight Dublin’s CCO.

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Inflight Dublin chosen by Philippine Airlines to provide Wireless IFE trial

June 09

Inflight Dublin has been selected by Philippine Airlines (PAL), the flag carrier of the Philippines, to provide a trial of its Wireless IFE solution, Everhub.

Beginning in April, Inflight Dublin has equipped a range of aircraft within PAL’s fleet including A330, A350 and B777 aircraft with the Everhub solution. The package consists of Hardware, Software and Content, as well as Inflight Dublin’s intuitive data analytics platform, IFD Insights. The Graphical User Interface (GUI) is fully tailored to PAL’s brand requirements and is available in Tagalog, a new language added by Inflight Dublin to make the experience even more accessible to PAL’s passenger audience. The Content package includes Hollywood Blockbusters, Classic Movies, TV Shows and Documentaries, as well as PAL’s own promotional videos and a survey in the dedicated ‘Your Flight’ section.

PAL is the largest international carrier in the Philippines, servicing over 35 domestic and 42 international destinations. Its mission is to deliver safe, reliable, efficient and pleasant travel experience and to exceed passenger expectations.

“Our partnership with Everhub will enable us to expand our offerings and provide our passengers a wider array of inflight entertainment options as they fly with Philippine Airlines. We are delighted with the quick turn-around of the solution, particularly with the seamless integration of the local language and PAL’s own content within the platform. Inflight Dublin has been effectively meeting our needs to ensure the synergy of our Inflight Entertainment (IFE) system and the new solution,” stressed PAL Vice President for Marketing Ma. Sylvia Elvira C. Domingo

“We are delighted with the quick turn-around of the solution, particularly with the seamless integration of the local language and PAL’s own content within the platform...”

“We are delighted to begin this partnership with Philippine Airlines and to further expand our services in the Southeast Asia region. It gives us great pride to demonstrate the remarkable capabilities of Everhub that allow us to deploy a robust solution to airlines in a matter of weeks. We look forward to delivering a compelling and engaging experience to PAL’s passengers in the coming weeks.” – John White, Inflight Dublin’s CEO

 

About Philippine Airlines

Philippine Airlines (PAL) is the Philippines’ flag carrier and only full-service network airline. PAL was the first commercial airline in Asia and celebrated its 81st anniversary in March 2022. PAL’s young fleet of Boeing 777s, Airbus A350s, Airbus A330s, Airbus A321s and De Havilland DHC-8-400 Next Generation aircraft operate out of hubs in Manila and Cebu to 29 destinations in the Philippines and 31 destinations in Asia, North America, Australia and the Middle East. PAL was rated a 4-Star Global Airline by Skytrax in 2018 and was voted the World’s Most Improved Airline in the 2019 Skytrax worldwide passenger survey with a ranking of 30th best airline in the world.

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Sitting Down With: David Miller, CTO

March 24

Next up in the ‘Sitting Down With’ series is Inflight Dublin’s CTO, David Miller. He discusses the standout features of Everhub, Wireless trends such as advertising and integrations, and where he sees growth in the industry. Enjoy!

What steps does Inflight Dublin take to ensure they are up to date with the latest technology trends in the industry?

We closely monitor trends and developments in the industry, and conduct research to identify areas where we could innovate and develop our existing offering. A key source is client feedback and requests made for additional features. So, for example, we have seen a demand for hybrid systems where airlines want to mix both portable and aircraft-powered servers across their fleet. We have also seen a growth in the combination of wireless IFE with onboard connectivity. However, our deployment with Qatar Airways for the Everhub Preloaded iPad solution shows us there is still demand for native application support.

 

What are the standout hardware and software features of the Everhub solution that make it so versatile?

When we developed our own Everhub server we were able to learn from our experiences with other systems – what worked well and what didn’t. This allowed us to deliver a low-maintenance experience to our airline clients when it comes to implementation and operational management. For example, features like the swappable batteries without any downtime in-flight, and the touch screen interface makes life that bit easier and more efficient.

On the software side, we have focussed on rolling out a single product architecture and feature set which can be reused across all clients and on all supported platforms (including portable and fixed wireless systems). So, as we add new capabilities, we can make these available to everyone. Over the last two years, we have been building out Everhub as a platform for partner integrations, including Games, Advertising, Destination Services, and Payments. All these integrations have been modularized, allowing clients to “pick and mix” as required.

Think of Everhub as a shop, and we can have a variety of content and services available in the shop window.

How do you see the demand for Wireless IFE developing in the coming years? Do you think more airlines will adopt it alongside seatback?

Absolutely, based on the enquiries we are getting now we can see a trend growing for wireless IFE adoption. This has been driven by several factors including the increased rollout of narrow-bodied aircraft for long-haul routes, as well as the desire to offer more ancillary services to airlines using the wireless IFE product as a platform. In addition, COVID-19 has driven the growth in demand from a cost reduction, flexibility and hygiene perspective.

As mentioned above, we can see growing interest in the “extended platform” – where we not only provide IFE, but a means to deliver a range of services from ourselves and our partners.

 

What are some key areas that Inflight Dublin differentiates from its competitors in the wireless space?

Where Inflight Dublin stands out is the ability to deliver a one-stop-shop to clients. We offer exciting content, our own fully-certified hardware, and flexible software for multiple platforms and partner integrations, all delivered with our own implementation and design services from a highly skilled and experienced in-house team.

Our Everhub trial system has been very successful in growing demand and demonstrating the proven value the system brings to airlines’ inflight service. We can have a new client up and running in a matter of weeks.

Key to our offering is holding to a vision for an integrated baseline product that can be grown as required. Not only for the wireless streaming capability but also for the back-office analytics which all clients have access to as part of the offering. In addition, given our CSP heritage, there are several new initiatives we can drive to support the end-to-end life cycle for our clients.

 

Want to learn more about Everhub™? Get in touch mail@inflightdublin.com

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