Sitting Down With: John White, CEO
After a successful year in 2021, we want to share our industry knowledge by interviewing the talented employees who make Inflight Dublin thrive.
Kicking off our first interview of the ‘Sitting Down With’ series with some industry insight and outlook for 2022 is Inflight Dublin’s CEO, John White.
How did the pandemic continue to affect business throughout 2021? To what extent did you see it recover?
During 2021, Inflight Dublin (IFD) saw increased demand for its products and services as the world started to manage the pandemic better and airline activity increased.
At the beginning of 2021, the continuation of the pandemic dampened expectations in relation to the rate of recovery. However, with the increased rollout of vaccines throughout the world, the industry grew strongly during the northern hemisphere summer and into the latter part of the year. However, with the emergence of the Omicron variant towards the end of year there was a negative impact on demand.
At the year end, despite being in the middle of the Omicron wave, there was increased optimism that 2022 would be the year that we got on top of the Covid crisis and that there will be a strong recovery in business. Having finished 2021 with an increased level of business, we are confident that our business will grow strongly in 2022.
How did Inflight Dublin adapt to the ever-changing environment of the aviation & inflight entertainment industry during the second year of the pandemic?
IFD continued to focus on 3 key areas:
- Product & service innovation
- Delivering value to our clients
- Enhancing our customer service
The pandemic has led airlines to review their businesses and identify new and more efficient ways to operate and deliver services to their customers.
At a very early stage of the pandemic, IFD recognised that there would be a paradigm shift in the industry and that greater levels of innovation, value and customer service would be required. Therefore, we invested in these areas. As well this, we reviewed our own business to ensure that we were optimising the way we operated, as well as ensuring that we were structured in the right way to exploit future growth opportunities.
What were Inflight Dublin’s biggest achievements & developments in 2021?
IFD’s biggest achievements during 2021 were working in partnership with our clients to help them successfully navigate the crisis: I’m delighted to report that none of our clients went out of business and that we didn’t lose any of them.
Moreover, we were delighted to win a number of new airline clients, including Qatar Airways, Ukraine International, Neos and others. We also expanded our partnerships with existing clients with the rollout of IFD’s Everhub Wireless system on Ethiopian Airlines, Sunclass Airlines and Azur Air.
In terms of developments, we invested heavily in our Everhub Wireless IFE solution and delivered a range of benefits, including: lower costs, remote updating of content, payment platform for on board retail, destination services, crew app and enhanced data analytics through our IFD Insights™ tool.
On the Content side of our business, we extended our Content management System (CMS) to further improve our workflow efficiencies and deliver in-depth cycle management and analytics tools to our clients.
Our hard work and success was also recognised through receiving the Top 10 Aviation Solution Provider Award with Aerospace Defense Review.
What is your outlook for 2022? What’s next for Inflight Dublin?
I am very positive about the outlook for 2022. I strongly believe that it will be the year that the world starts to overcome the Covid crisis and that there will be a strong recovery in the airline industry due to the pent-up demand for travel.
At IFD, we are very excited to be moving into a new state-of-the-art facility next month. We have equipped the new space with the very latest technologies and the highest levels of security, and have ensured that there’s enough space to accommodate our significant growth plans.
From a product and service point of view, we will continue to focus on delivering the highest levels of innovation, value and service to our clients. This will include the delivery of a number of new services on our Everhub wireless platform, which will include greater revenue generation opportunities for our clients, lower costs, enhanced flexibility, more in-depth passenger usage data, and increased hardware options. Watch this space!
2021: Inflight Dublin Year in Review
As we say goodbye to 2021 and begin a new year, we are taking a look back at Inflight Dublin’s exciting developments over the past 12 months. From new partnerships, awards, and new clients for wireless and content services, 2022 is shaping up to be even better.
Gladi8tor Gaming Partnership
Inflight Dublin announced its exciting new partnership with innovative inflight games provider, Gladi8tor Gaming, enabling clients to enhance the passenger experience while also generating revenue through game sales and advertising.
Korean Air Wireless IFE
The flag carrier of South Korea, Korean Air, chose Inflight Dublin to provide a 6-month trial of its wireless Inflight Entertainment (IFE) solution, Everhub™.
Wideroe Wireless IFE
Inflight Dublin was selected by Widerøe to equip their Embraer E2 aircraft with the DO-160G certified Everhub™ Portable wireless server for a 6-month trial.
Air Peace Wireless IFE
Air Peace, a valued client for content services for over 4 years, chose to expand their partnership with Inflight Dublin with a trial of the Everhub™ Wireless IFE solution.
Sunclass Airlines Content & Wireless IFE
Inflight Dublin was awarded the contract for the provision of content and wireless IFE services by valued client, Sunclass Airlines.
Cabo Verde Wireless IFE
Cabo Verde Airlines chose Inflight Dublin to equip their B757 aircraft with the Everhub™ Wireless IFE solution.
Top 10 Aviation Solution Provider Award
Inflight Dublin was included in the 2021 Top 10 Aviation Solution Providers list by Aerospace Defense Review, which has an audience of 87,000+ digital subscribers including top tech decision-makers, engineers and corporate management within airlines.
Neos Content Services
Inflight Dublin was awarded the contract for the provision of IFE content services by Italian airline, Neos.
ASKY Content & Wireless IFE
ASKY, The Pan African airline, partnered with Inflight Dublin for the provision of content and wireless IFE services on its fleet of Boeing 737s New Generation aircraft.
Qatar iPad Solution
Inflight Dublin was chosen by Qatar Airways, Qatar Executive and Qatar Amiri to provide its Everhub™ iPad solution. The interactive media application is DRM-enabled and includes a fully customizable Graphical User Interface (GUI) that is aligned with Qatar Airways’ illustrious IFE brand – Oryx One.
UIA Wireless IFE
Inflight Dublin was selected by Ukraine International Airlines (UIA) to provide its end-to-end wireless IFE solution, Everhub™. The multi-year deal sees Inflight Dublin initially equipping 15 of UIA’s aircraft with its DO-160G certified Everhub™ portable wireless server.
APEX Expo 2021 – Long Beach
Inflight Dublin attended APEX Expo in Long Beach, the first in-person event for the industry in 2 years.
We’re looking forward to meeting everyone face-to-face again in 2022!
Inflight Dublin chosen by Ukraine International Airlines to provide its Wireless IFE solution
Inflight Dublin has been selected by Ukraine International Airlines (UIA) to provide its end-to-end wireless inflight entertainment (IFE) solution, Everhub™.
The multi-year deal sees Inflight Dublin initially equipping 15 of UIA’s aircraft with its DO-160G certified Everhub™ portable wireless server. The Everhub™ software platform will be accessible to UIA’s passengers through Inflight Dublin’s advanced passenger web application. The accompanying content package consists of Hollywood blockbusters, popular TV shows and Inflight Dublin’s revenue-generating games platform, Gladi8tor Gaming. Advertising will also play a key role in creating new revenue streams for UIA.
Underpinning Everhub’s™ engaging services is a bespoke data analytics platform, Insights®, where performance reports will be generated, reviewed and utilised to optimise services moving forward.
Ukraine International Airlines is the flag carrier and largest airline of Ukraine. With its main hub in Kyiv, it operates flights to over 8 domestic and 33 international destinations.
“We are excited to work with Inflight Dublin on leveraging their advertising and analytics platform to generate revenue and gain insights into our passengers’ preferences on board. Everhub™ encompasses everything we need for a wireless IFE solution – hardware, software, content and ancillary revenue services. With all elements provided by one supplier it will result in impressive cost-savings and operational efficiencies. We have full trust that Inflight Dublin will guide us through our debut into the wireless IFE space and we look forward to providing an enjoyable, touch-free experience to our passengers.”– Oleksandr Gerekhanov, UIA’s Head of Technologies & Departure Control System Dept.
Barry Flynn, Inflight Dublin’s CCO
Inflight Dublin to provide Everhub™ iPad solution for Qatar Airways and Executive fleet
Inflight Dublin has been selected by Qatar Airways, Qatar Executive and Qatar Amiri to provide its Everhub™ iPad solution.
As part of a three year partnership that launched in September 2021, Inflight Dublin is leveraging the software platform from its successful wireless IFE solution, Everhub™. The interactive media application is DRM-enabled and includes a fully customizable Graphical User Interface (GUI) that is aligned with Qatar Airways’ illustrious IFE brand – Oryx One.
“Partnering with world-leading airline Qatar Airways and its subsidiary Qatar Executive is a fantastic achievement for Inflight Dublin. The flexibility of our Everhub™ platform allowed us to meet the requirements for this iPad service, through the delivery of an interactive and engaging experience for its passengers. This partnership further emphasises Inflight Dublin’s position as the most versatile IFE provider in the market.” – John White, Inflight Dublin’s CEO
Inflight Dublin’s CTO, David Miller said “We are delighted to have delivered our innovative pre-loaded iPad solution to Qatar Airways and its Executive fleet. As an extension of our market-leading wireless IFE platform, Everhub™, tight timelines were overcome through the efficient onsite delivery and management of hundreds of devices that are powered by Everhub’s advanced and user-friendly media application. The technical expertise of Inflight Dublin combined with the adaptability of the Everhub™ software ensures a truly tailored and reliable experience for each of our airline partners.”
ASKY partners with Inflight Dublin as its content and wireless IFE provider
ASKY, The Pan African airline, partners with Inflight Dublin for the provision of wireless Inflight Entertainment (IFE) and content services on its fleet of Boeing 737s New Generation aircraft.
Commencing this last quarter of 2021, the three-year partnership sees Inflight Dublin providing its wireless IFE solution, Everhub™, across ASKY airlines’ B737 fleet. Inflight Dublin’s market-leading Everhub™ software platform will excite passengers through a range of engaging features. The content catalogue consists of Hollywood movies, popular TV Shows, local African programmes and documentaries, music and games.
ASKY airlines will also be utilizing Inflight Dublin’s bespoke data analytics platform, IFD Insights™, where they will gain access to intuitive performance reports that will support the optimisation and expansion of their IFE service moving forward.
“Introducing such an innovative inflight entertainment system on board our aircraft is something we are very excited about. Everhub provides ASKY airlines the opportunity to enrich our passengers’ experience and engage with them in a more tailored and personal manner. ASKY is introducing this service as part of its efforts to continuously enhance the services it provides to its passengers”- Mesfin Tasew, Asky Airlines’ CEO
ASKY, The Pan-African Airline, is a 100% privately owned airline created by regional banking institutions in Africa that includes The ECOWAS Bank for Investment and Development (EBID), The West African Development Bank (BOAD) and ECOBANK Group (ETI) in partnership with Ethiopian Airlines.
ASKY is a commercial company under private law and is managed by experienced African aviation professionals, with Ethiopian airlines as its strategic partner.
ASKY currently operates a fleet of ten aircraft: five (5) Boeing 737-800s and five (5) Boeing 737-700s, serving twenty-five (25) cities in twenty-two (22) countries within Africa.
ASKY’s focus is to develop a strong intra-Africa network that foster regional development, tourism, economic growth and regional integration as a major economic catalyst within the continent with its long-term goal of a sustainable business focused on profitability.
For more information, contact firstname.lastname@example.org, visit our website www.flyasky.com or our LinkedIn; Twitter Facebook and Instagram pages, @ASKY Airlines
About Inflight Dublin:
Inflight Dublin is a leading global provider of inflight entertainment (IFE) solutions with a 37-year history of supplying airlines with the latest Hollywood and international content, as well as wireless, digital, and design services. Everhub is Inflight Dublin’s touch-free, end-to-end wireless IFE solution consisting of Hardware, Software, Content and Ancillary Services to deliver a “one-stop-shop” for airlines to provide an engaging experience for their passengers, while also generating considerable revenues for the airline. With over 50 clients, including the flag carriers of 15 countries, Inflight Dublin’s content supply business is the market leader in Africa and Scandinavia, while also being dominant across Europe.
Sunclass Airlines Wireless IFE
Inflight Dublin has been providing IFE content services to Sunclass Airlines since 2014, ranging from the latest Hollywood movies to promotional motion graphics.
What was the requirement identified by Sunclass Airlines?
When Sunclass Airlines began to investigate wireless IFE options, they witnessed the growing popularity and many benefits it offers. Inflight Dublin advised on the Everhub™ solution which would align with their current offering of seatback content and provide a touch-free solution for passengers during a time when hygiene and safety is a top priority.
How we addressed Sunclass Airlines’ requirements
After receiving a demo of the solution, Sunclass Airlines were satisfied to proceed with a full deployment of Everhub™ across its A321 fleet. With tight deadlines to ensure a seamless entry to service, the solution had a complete turnaround of just 8 weeks from discussion to full installation.
Key Features of the solution:
- Hardware: Fully certified portable server with hot-swappable batteries and remote syncing and content update capabilities.
- Engineering: No STC required. Quick and easy deployment.
- Software: Complementing the portable server, the Everhub™ software platform features a fully customizable GUI tailored to Sunclass Airlines’s brand identity.
- Ancillary Revenue: Advertising for onboard snacks and duty-free
- Analytics: Inflight Dublin’s intuitive analytics platform, IFD Insights, was accessible to Sunclass Airlines to monitor most popular content watched by passengers and advertising performance.
- Content: The content package featured Hollywood blockbusters, TV shows and YouTube content, and Publications.
- Support: Inflight Dublin’s dedicated engineering and account management team were available at every step to assist with the installation and continued maintenance of the solution.
The resulting benefits to Sunclass Airlines
Sunclass Airlines expanded their IFE offering from traditional overhead and seatback systems to include a touch-free option for passengers to continue enjoying content on board. Constant communication between Sunclass Airlines and Inflight Dublin’s account management and engineering teams was a key factor that led to the project’s success.
Inflight Dublin also assisted in providing instructional information and materials to help Sunclass Airlines promote the system on board and increase passenger uptake. The feedback from passengers using Everhub was very positive, with praise for the ease of use and connecting to the system being the most frequent response, as well as the great selection of content available.
Sunclass Airlines had a great uptake in passengers utilizing Everhub™ and impressive results for advertisements and IFE ratings:
Condor Wireless IFE
Inflight Dublin has been providing IFE services to Condor since 2010, ranging from VOD and overhead content to design and marketing support.
When Condor identified the need for additional IFE services, Inflight Dublin was pleased to assist and provide a solution that worked best for the airline and its passengers.
What was the requirement identified by Condor?
With new flights being launched to the Caribbean in October 2020, Condor sought a quick turnaround for a cost-effective IFE solution for its B767 aircraft. With the ongoing COVID-19 pandemic, wireless IFE appealed to Condor as a touch-free solution to allow its passengers to continue enjoying IFE on board in the safest way possible.
How we addressed Condor’s requirements
Inflight Dublin offered Condor a trial of its wireless IFE solution, Everhub™, which was quickly deployed in 4 weeks.
- Hardware: Fully certified portable server with hot-swappable batteries and remote syncing and content update capabilities
- Engineering: No STC required. Quick and easy deployment.
- Software: Complementing the portable server, the Everhub™ software platform features a fully customizable GUI tailored to Condor’s brand identity.
- Ancillary Revenue: Advertising for onboard snacks and duty-free, as well as a SIXT car rentals branded car game were also included to generate ancillary revenue.
- Analytics: Inflight Dublin’s intuitive analytics platform, IFD Insights, was accessible to Condor to monitor survey results, most popular content watched by passengers and advertising performance.
- Content: The content package featured Hollywood blockbusters, TV shows and YouTube content, as well as Games and Publications. Condor’s duty-free onboard magazine ‘bordshop’ also featured in the catalogue.
- Support: Inflight Dublin’s dedicated engineering and account management team were available at every step to assist with the installation and continued maintenance of the solution.
The resulting benefits to Condor
Everhub™ enabled Condor’s passengers to safely stream secure, DRM content directly to their devices on board.
The solution had excellent results in terms of passenger satisfaction & ancillary revenue opportunities for Condor.
Following on from a successful trial, Condor continues to utilize Everhub™ on their B767 aircraft with plans to expand the service offering in the near future.
Inflight Dublin selected by Cabo Verde Airlines for Wireless IFE
Inflight Dublin has been selected by Cabo Verde Airlines to provide its end-to-end wireless Inflight Entertainment (IFE) solution, Everhub™.
Commencing in June, Inflight Dublin will equip two of TCV’s B757 aircraft with its DO-160G certified Everhub™ portable wireless server. The Hollywood-approved Everhub™ software platform features a brand-aligned Graphical User Interface (GUI) and interactive Moving Map. Curated from a broad catalogue, the content package consists of Hollywood blockbusters, popular TV shows, Publications and the revenue-generating games platform, Gladi8tor Gaming, through LXM.
- Jóhann Ö. Kárason, SVP Corporate Affairs & Fleet, Cabo Verde Airlines
Cabo Verde Airlines will also be utilizing Inflight Dublin’s bespoke data analytics platform, IFD Insights®, where they will gain access to intuitive performance reports to optimise services moving forward.
“We are thrilled to partner with Cabo Verde Airlines and to support them through the process of introducing wireless inflight entertainment on their B757 fleet. Cabo Verde required a brand aligned wireless IFE solution that could be readied and deployed in weeks, not months. Everhub is the only one-stop-shop solution that can answer such a requirement and we look forward to engaging and entertaining Cabo Verde passengers with the most innovative Wireless IFE service in the market.” – Barry Flynn, Inflight Dublin’s CCO
About Inflight Dublin
Inflight Dublin is a global provider of content and wireless inflight entertainment solutions. With over 37 years’ experience in the industry, Inflight Dublin provides a broad range of IFE services to over 50 airlines in 40 countries. Through its cost-effective Wireless IFE solution, Everhub™ and flexible content packages, Inflight Dublin provides a one-stop-shop for inflight entertainment that is accessible to every airline.
About Cabo Verde Airlines
Founded in 1958, Cabo Verde Airlines is the flag carrier of Cabo Verde with its hub in Sal, offering reliable and efficient service with a difference.
Inflight Dublin to provide Wireless IFE trial for Air Peace
Inflight Dublin has been chosen by Nigeria’s foremost airline, Air Peace, to provide a trial of its Wireless IFE solution, Everhub™.
Beginning in May, Inflight Dublin will equip Air Peace’s brand new Embraer 195-E2 aircraft with the DO-160G certified Everhub™ Portable wireless server. The browser-based software platform features secure DRM streaming and a fully-customizable Graphical User Interface (GUI) to align with Air Peace’s brand guidelines. The content package consists of Hollywood blockbusters and TV shows, International content, documentaries, publications, and games from Inflight Dublin’s innovative gaming platform, Gladi8tor Gaming.
“We have benefitted from Inflight Dublin’s expertise in the inflight entertainment industry for many years, allowing us to provide the best on-trend and engaging content to our passengers during their flight. Introducing wireless IFE onboard was something we had been eagerly investigating and Inflight Dublin’s wireless solution ticked all the boxes. We are delighted our passengers will be able to experience great inflight entertainment on their journey with Air Peace, whether it is on a seatback screen or their own personal devices” – Akram Beldi, Air Peace’s In-Flight Entertainment Engineer.
Air Peace is a passenger and charter airline with a varied fleet of 28 aircraft (B777, B737, ERJ-145 and E195-E2) and currently services 16 local routes, 5 regional and 2 international destinations including Johannesburg and Dubai via Sharjah. The airline is reputed for its best-in-class flight services and strong commitment to passenger safety.
- Barry Flynn, Inflight Dublin’s CCO.
Inflight Dublin chosen by Widerøe to provide Wireless IFE trial
Inflight Dublin has been chosen by Norwegian regional airline, Widerøe, to provide a 6-month trial of its Wireless IFE solution, Everhub™.
Beginning in June, Inflight Dublin will equip three of Widerøe’s Embraer E2 aircraft with the DO-160G certified Everhub™ Portable wireless server. The Everhub™ software platform will be accessible to Widerøe’s passengers through Inflight Dublin’s web-based passenger application which features a brand-aligned Graphical User Interface (GUI) available in 11 languages. The content package consists of Hollywood blockbusters and TV shows, International content, documentaries, publications and games.
Widerøe is the largest regional airline operating in the Nordic countries, with a fleet of 45 aircraft flying to 41 destinations in Norway and 8 destinations in Europe.
“Taking the first step into the inflight entertainment space is something we have wanted to do for some time and we are excited to be working with Inflight Dublin to further enhance our passengers’ journey. The Everhub solution is impressive and we look forward to offer this to our customers and benefit from the potential revenue opportunities the system has to offer.” – Knut Anders Enoksen, Widerøe’s Manager of Ancillary Products & Loyalty Program.
“We are delighted to begin our partnership with Widerøe and to support them through the process of introducing wireless inflight entertainment on board. Wireless IFE is continually growing in popularity as a cost-effective way to offer inflight entertainment and generate revenue through ancillary services that enhance the in-flight experience for passengers. Therefore, we look forward to collaborating with Widerøe on this exciting project and to engage and delight its passengers”.
– Barry Flynn, Inflight Dublin’s CCO