Frequent Flyer Destinations Magazine

The Brief

Frequent Flyers Destinations is a premium lifestyle magazine for business and leisure travellers. Available in airports, it has an editorial focus on air travel and frequent flyer topics such as destinations, culture and travel. The magazine’s primary aim is to enhance a frequent passengers’ airport experience.


The Project

In November 2016, Inflight Dublin was approached by Airguide to redesign their existing publication, with a marked emphasis on look and feel, further enhanced by a direct focus on quality travel-based editorial.


Inflight Dublin completely overhauled the design and layout of the entire magazine in a bid to create a modern, engaging user experience, while showcasing the editorial content. Our main focus was on typography and a sympathetic use of space within the layouts. We also enhanced the editorial flow of the publication through a more coherent pagination structure. This was further improved by a careful use of imagery that complimented the design.


Lastly, we helped Airguide to engage with advertisers by designing a comprehensive media-kit. This included creating a range of subscription and in-house advertisements for the magazine, which brought Frequent Flyers Destinations in-line with competing lifestyle magazines.