Tag: Art Direction
KCTV IFE Guide
Established in late 2001, Air Astana is Kazakhstan’s national carrier and over the last number of years, Inflight Dublin has developed a close working relationship with them as providers of their IFE. In 2016, they felt their inflight guide: KCTV was due a re-vamp and tasked us with the redesign, with one goal in mind: make it stand out.
The team at Air Astana placed their trust in us at Inflight Dublin and afforded us full creative input. We began with a redesign of the front cover, which we decided should be impactful, modern and stylish, but with enough open-space to accommodate three languages. We developed an iconography set for the magazine to indicate the different sub-sections, which we employed in a subtle way throughout.
We mixed editorial pieces on Hollywood movies and actors with local and International musicians, alongside the key information of the IFE for passengers, in a bid to create a more engaging read, rather than just an information listing.
RwandAir Safety Video
With a tight deadline of just one month, RwandAir asked us to develop a safety video for the delivery of their new Airbus A330.
The challenge was to form a concept that could be designed and animated within the short timeframe, while keeping the style in-line with RwandAir’s brand and tone of voice. We went through an extensive, concept development phase, exploring multiple avenues before arriving at the idea to base the video around an animated safety card. With this idea in mind, we fixed our design on clear illustrations, like those found in safety cards.
In tandem with this, we constructed a script that would cover and meet the necessary safety information and requirements of the various aviation safety authorities.
Concept Development & Storyboarding
The challenge was to come up with a concept and aesthetic that could be designed and animated within the short timeframe, while keeping the style in line with RwandAir’s brand and tone of voice.
We went through an extensive concept development phase, exploring multiple avenues before arriving at the idea to base the video around an animated safety card. This concept helped define our design exploration to clean illustrations similar to those found in safety cards.
In tandem with this, we developed a script that would cover the necessary safety information and meet the requirements of the various aviation safety authorities.
As the production timeline was very tight, our designers worked with the animation team, immediately passing-off finished assets to be animated. In this manner, it enabled us to hit our deadline, even with some time to spare.
Norwegian Air Shuttle Content Bumpers
Norwegian Air Shuttle approached us looking for a suite of new bumper videos, bumpers are short five – ten second videos that play before a TV show or movie.
Norwegian Airlines has a distinct brand and company ethos that we needed to follow. This was challenging because we had to stick closely to their imagery style.
We pitched several ideas to them and their favourite was a mixture of vector-illustration and footage.