The Challenge

What was the requirement identified by Vietnam Airlines? Vietnam Airlines is the flag carrier of Vietnam. It currently serves more than 91 routes across 18 countries and several continents. Vietnam Airlines is one of our most valued clients and we are proud to have developed a strong relationship which we’ve established over the past 10 years. Vietnam Airlines identified an opportunity to further improve & enhance passenger’s inflight experience. Given our strong expertise in IFE industry, we worked closely with the client to create a complex IFE microsite that would stimulate passengers’ interest before the flight.

The Solution

How did we help Vietnam Airlines deliver the improved IFE tool? The project started in January 2018 and the microsite is currently live at: http://vietnamairlines.ifdhub.com/ Inflight Dublin had to meet the following requirements:

• Microsite needed to be tailored per individual systems (seatback, cabin tablets, personal device, overhead)
• Availability in 8 languages (English, French, Chinese, Vietnamese, German, Japanese, Korean and Russian)
• Highlight and Kids unique sections needed to be developed
• A requirement for IFE Promo video in loop, replacing the classic banner
• Implementation of genre filters

Inflight Dublin understood the challenging nature of the above requirements and came up with a creative, yet effective solution.

The Outcome

The final microsite represents Inflight Dublin’s development & design departments’ efforts, resulting in a slick, high-quality product. Vietnam Airlines unique Microsite features HD movie trailers and a “Recommended” section below each title with intuitive content suggestions (related movies as per passenger’s search). We are confident that the targeted IFE microsite will elevate Vietnam Airline’s Passenger Experience.

Inflight Dublin is delighted to announce that the Inflight Entertainment guide that we design and produce with Air Astana KCTV recently received a Skytrax Audit rating of 4.5 out of 5.0.

This rating is a testament to the commitment, high standards, and creative collaboration that the KCTV and Inflight Dublin Team have shown throughout the design and publication process.

The Guide received top marks for presentation, layout and also for its balanced display of articles and features, chosen, researched and produced In-house by the Inflight Dublin Team.

Inflight Dublin was thrilled with Skytrax analysis of the IFD guide, distinguishing it as organised and logical in layout, and of an excellent standard.

With clever use of the 3 languages throughout, engaging content and visual aesthetic, it’s no wonder it has received the accolade it has.

Looking to the future Inflight Dublin can take inspiration from this achievement and use it as a foundation for continued growth and creative partnerships within this sector.

Inflight Dublin has been selected by Ukraine International Airlines (UIA) for the provision of IFE services. Our collaboration with UIA aims to significantly improve the airline’s passenger experience through innovative content and supporting promotional services.  The new agreement supports UIA’s dedication to elevating passenger experience to the new heights.

Inflight Dublin will be offering a range of content, including Hollywood Blockbuster and Classics, a range of international titles and an eclectic mix of TV & Audio all available in multiple languages (including Ukrainian, Russian and Chinese), tailored to UIA’s passenger demographic.

In addition, Inflight Dublin is providing a range of the supporting services including the design and production of a dedicated IFE guide, an innovative IFE microsite and new inflight safety cards. All of this is promoted via a suite of IFD’s motion graphics, specifically carved to deliver an optimum user experience.

Although UIA has offered IFE to its passengers in the past, this is a first full VOD seatback IFE system installed onboard UIA, as well as first IFE offering from a Ukrainian airline so it is an exciting time for the airline!

Khrystyna Gankevych, Ukraine International Airline’s Regional Marketing Manager said:

John White, Inflight Dublin’s CEO, adds

“This is our first IFE partnership in the Eastern Europe and we couldn’t be more excited! There is a lot of firsts – first national carrier in Ukraine to offer IFE, first IFE offering for UIA, just to name a few.  Ukraine International Airlines’ continuous dedication to elevating passenger experience sits accordingly with our strategic vision on bringing IFE to every airborne passenger…”

The new IFE offering will launch on board UIA selected flights from January 2018.