Inflight Dublin Celebrates Its 35th Birthday!
We started out as Inflight Audio in ’84 in a small studio with two employees and our focus was entirely on audio, specifically analogue. Ken Harley, who is still with us today, joined in 1998 when we moved to a two-room location and added a Tech Guy to bring Inflight into the Digital Age! Ken started as an audio engineer and studio manager and now is the Head of Analogue Audio as well as being the glue that keeps our physical office together!
In 2000 Megan Fannin joined our ranks as an Account Exec as one of 8 staff members, she is now the Head of Operations for the entire company and knows more about operations than anyone else.
Shortly afterwards in 2002, we moved to a new office in Ranelagh and Pat Nolan came on board as an Audio Engineer, rounding the numbers up to 10. Pat is now Head of AV and IT and is the go-to man for all computer issues in the office.
In 2004 Barry Flynn arrived as Output Manager and our numbers rose to 15, and today Barry is our Chief Commercial Officer and the man with all the knowledge.
It wasn’t long after that when Clint Withington arrived in 2006 as a video editor, our numbers were about the same and Clint still works today in our Video department and can answer any question you may possibly have about video.
Immediately afterwards in 2007, Philip McCarthy joined us in the Output Department and we kept steady at 15 staff. He’s now one of two Senior Account Managers and is always willing to impart his wisdom.
Shane Healy arrived in 2010 as an Output Engineer and moved from that, to Head of Audio, to the Account Manager he is today.
It was after that in 2011 that we moved to Belfield Office Park and grew to a staff of 25 people and John White became our CEO.
Now here we are in 2019 with two offices, 75 incredible staff and every day we keep growing. Something we couldn’t do without the backing of our wonderful employees.
Here’s to the next 35!
RwandAir Safety Video
With a tight deadline of just one month, RwandAir asked us to develop a safety video for the delivery of their new Airbus A330.
The challenge was to form a concept that could be designed and animated within the short timeframe, while keeping the style in-line with RwandAir’s brand and tone of voice. We went through an extensive, concept development phase, exploring multiple avenues before arriving at the idea to base the video around an animated safety card. With this idea in mind, we fixed our design on clear illustrations, like those found in safety cards.
In tandem with this, we constructed a script that would cover and meet the necessary safety information and requirements of the various aviation safety authorities.
Concept Development & Storyboarding
The challenge was to come up with a concept and aesthetic that could be designed and animated within the short timeframe, while keeping the style in line with RwandAir’s brand and tone of voice.
We went through an extensive concept development phase, exploring multiple avenues before arriving at the idea to base the video around an animated safety card. This concept helped define our design exploration to clean illustrations similar to those found in safety cards.
In tandem with this, we developed a script that would cover the necessary safety information and meet the requirements of the various aviation safety authorities.
As the production timeline was very tight, our designers worked with the animation team, immediately passing-off finished assets to be animated. In this manner, it enabled us to hit our deadline, even with some time to spare.
Norwegian Air Shuttle Content Bumpers
Norwegian Air Shuttle approached us looking for a suite of new bumper videos, bumpers are short five – ten second videos that play before a TV show or movie.
Norwegian Airlines has a distinct brand and company ethos that we needed to follow. This was challenging because we had to stick closely to their imagery style.
We pitched several ideas to them and their favourite was a mixture of vector-illustration and footage.
Everhub™ Wireless Branding
Everhub™ is a wireless inflight entertainment and revenue-generating software solution. Our aim was to develop and design a new brand, user interface, and communication channel for our own wireless IFE product. The challenge was to reflect, through the brand language, the wide range of passenger services available in one innovative application and a key feature of this was to communicate to the airlines the potential for revenue generation, through the end user features.
Brand Identity & Language
‘A hub of activity which is always on, ready to entertain, inform and impress’ was our guiding principle when developing Everhub’s brand identity. We combined the ideas of wireless, connectivity and centralised activity into a modern logo mark and typeface. We extended this sense of innovation and product complexity into Everhub’s brand language, using a bold gradient colour pallet and a connected-points background texture. Four tailor-made linear icons were designed, each highlighting the essential features of the Everhub™ application and with our brand toolkit in place, we rolled it out across the communication channels.
We incorporated the new branding into Everhub’s UI using colour, type and a linear style of iconography. Users can easily navigate through the range of services by accessing four menus: Discover, Entertainment, Inflight and Destination services.
As part of the Everhub™ product launch, our design team created the following marketing channels and materials:
- Motion Graphics
- Print and digital advertisements
Each piece of communication adapted parts of the brand, by focusing on the four key elements: Discover, Entertainment, Inflight and Destination services. Which delivered a clear, simple, consistent and affective message.