Vietnam Airlines Interactive Microsite

The Challenge

What was the requirement identified by Vietnam Airlines? Vietnam Airlines is the flag carrier of Vietnam. It currently serves more than 91 routes across 18 countries and several continents. Vietnam Airlines is one of our most valued clients and we are proud to have developed a strong relationship which we’ve established over the past 10 years. Vietnam Airlines identified an opportunity to further improve & enhance passenger’s inflight experience. Given our strong expertise in IFE industry, we worked closely with the client to create a complex IFE microsite that would stimulate passengers’ interest before the flight.

The Solution

How did we help Vietnam Airlines deliver the improved IFE tool? The project started in January 2018 and the microsite is currently live at: Inflight Dublin had to meet the following requirements:

  • Microsite needed to be tailored per individual systems (seatback, cabin tablets, personal device, overhead)
  • Availability in 8 languages (English, French, Chinese, Vietnamese, German, Japanese, Korean and Russian)
  • Highlight and Kids unique sections needed to be developed
  • A requirement for IFE Promo video in loop, replacing the classic banner
  • Implementation of genre filters

Inflight Dublin understood the challenging nature of the above requirements and came up with a creative, yet effective solution.

The Outcome

The final microsite represents Inflight Dublin’s development & design departments’ efforts, resulting in a slick, high-quality product. Vietnam Airlines unique Microsite features HD movie trailers and a “Recommended” section below each title with intuitive content suggestions (related movies as per passenger’s search). We are confident that the targeted IFE microsite will elevate Vietnam Airline’s Passenger Experience.


Vietnam Airlines