Vietnam Airlines Interactive Microsite
What was the requirement identified by Vietnam Airlines? Vietnam Airlines is the flag carrier of Vietnam. It currently serves more than 91 routes across 18 countries and several continents. Vietnam Airlines is one of our most valued clients and we are proud to have developed a strong relationship which we’ve established over the past 10 years. Vietnam Airlines identified an opportunity to further improve & enhance passenger’s inflight experience. Given our strong expertise in IFE industry, we worked closely with the client to create a complex IFE microsite that would stimulate passengers’ interest before the flight.
How did we help Vietnam Airlines deliver the improved IFE tool? The project started in January 2018 and the microsite is currently live at: http://vietnamairlines.ifdhub.com/ Inflight Dublin had to meet the following requirements:
- Microsite needed to be tailored per individual systems (seatback, cabin tablets, personal device, overhead)
- Availability in 8 languages (English, French, Chinese, Vietnamese, German, Japanese, Korean and Russian)
- Highlight and Kids unique sections needed to be developed
- A requirement for IFE Promo video in loop, replacing the classic banner
- Implementation of genre filters
Inflight Dublin understood the challenging nature of the above requirements and came up with a creative, yet effective solution.
The final microsite represents Inflight Dublin’s development & design departments’ efforts, resulting in a slick, high-quality product. Vietnam Airlines unique Microsite features HD movie trailers and a “Recommended” section below each title with intuitive content suggestions (related movies as per passenger’s search). We are confident that the targeted IFE microsite will elevate Vietnam Airline’s Passenger Experience.
Sky Prime Pre-Loaded IFE
What was the requirement identified by Sky Prime? Sky Prime is a well-established private aviation service provider (headquartered in Riyadh, Saudi Arabia) serving many high profile clients and VVIP in the Middle East region and worldwide. Sky Prime provides top of the range private flight service and the current fleet consists of luxurious Airbus fleet (A319, A340, A320, A330, A340-200), Gulfstream private jets, spacious Phenom and Legacy Embraer aircraft. As a high-end aviation services provider, Sky Prime basic services offering includes inflight connectivity (in high demand currently), telephones, TV, games, and DVD. Airline wished to add to their sophisticated service for their valued passengers by giving them a bespoke experience in providing them with personal pre-loaded devices with high-quality entertainment. Sky Prime didn’t have any prior IFE onboard. This requirement represents Sky Prime’s commitment to a luxurious, seamless passenger experience, where relax and top notch inflight service play a pivotal role. This new IFE system will have the following:
- Unique selection of eclectic content, including the latest Hollywood and Arabic Movies, TV shows, international audio albums and games on their whole fleet
- Range of personalised local content that would follow an individual content strategy
- All content will be provided on pre-loaded iPads, that will be distributed to the passengers as they are boarding the aircraft
Priding on our reactive approach and quick turnaround times, Sky Prime’s requirement for a complex IFE solution that could be deployed and operational in a very limited timeframe didn’t cause any problems.
Implementation of Sky Prime pre-loaded IFE solution As part of their in-flight service, Sky Prime sought to complement their internet connectivity service with an Inflight Entertainment offering. Inflight Dublin has agreed to exclusively supply Inflight Entertainment products to be used on the passenger entertainment systems onboard Sky Prime’s aircraft. The client required high quality hardware that could be managed by Sky Prime staff on the ground and handed out to passengers in-flight. Inflight Dublin developed a high-end hardware, software, media and support service for Sky Prime. Leveraging the latest iPad pro’s, we developed a secure, Hollywood approved, mobile application. This application was expertly aligned with Sky Prime’s brand guidelines and was configured with the latest Movies, TV Shows, Music, and Games. One of the interesting differentiators was also an age restriction feature within the application to ensure children could not access certain content. Inflight Dublin also sourced the latest sync & charge carts to allow Sky Prime to easily manage and update the iPads in Riyadh.
We’ve managed to turn this project around within 2 months, with the provision of more than 400 iPads for the whole fleet, installations, and content upload. Sky Prime now have a robust IFE offering, with expert ground support, that showcases their brand and emphasises their high-quality service to passengers. Moreover, this IFE solution provides the balanced inflight experience Sky Prime were seeking. Passengers now have access to the latest available entertainment via the iPads, whilst also having internet access for key communication activities, such as email and social media.