PrivatAir Wireless IFE

Challenge

What was the requirement identified by PrivatAir? PrivatAir is a Geneva-based business jet operator who delivers the highest quality inflight service to its customers. PrivatAir has been in operation for over 40 years, employs 400 people and has operating bases in Frankfurt (Germany), Geneva (Switzerland) and Copenhagen (Denmark). A key part of its service is the Inflight Entertainment offering. PrivatAir had a pre-loaded iPad solution that offered passengers movies, TV shows, music, games and digital publications. There were several logistics and operational problems with this solution. Airline crew had to manually update each single iPad with new content. Updates were happening all around the world (system breaking down), adding hours to their already busy schedule, which resulted in a real culprit for crew efficiency. Airline wished to offer a more dynamic, flexible IFE product that reduced cost and improved crew logistics and was looking at new ways on how to do this.

Solution

Privatair Everhub deployment   Inflight Dublin evaluated the operation and proposed our Wireless Everhub solution that would not only ensure costs savings, but would also mitigate the previous logistic issues that crew were experiencing by eliminating the manual updating of the iPads. After the initial presentation with PrivatAir / Hapag Lloyd team, they were very impressed and happy to proceed with the wireless solution. PrivatAir was included from a design point of view and collaboratively we fine-tuned the brand design. We then had a workshop with the crew and team in which we discussed their pain points and reviewed the current setup. In light of this, we demonstrated how the new set up would work and how more efficient it would be. Inflight Dublin suggested a portable wireless IFE server to be utilised as a streaming service. This meant that only the server needed to be updated, rather than having to update all iPads manually. The server streams video and audio files to the iPads and enables passengers to download their preferred publications. The experience for the passenger was identical to the pre-loaded iPad scenario, however, with an added benefit… they could also use their own mobile devices to stream media and download publications. For the crew, Inflight Dublin provided a dedicated mobile application. This “crew app” allowed a crew member to download the daily publication package before they boarded the aircraft, and with a push of a button, push the new package to the wireless IFE server.  

Outcome

From the content point of view, we provide PrivatAir with 10 movies, 10 TV Shows, 50 Albums, Publications and airline material per cycle.

This solution improved the passenger experience, by allowing PrivatAir to download the digital publications to their own devices. It also saved over 5 hours of work, per day, for PrivatAir’s crew, by providing a quick and easy way for them to update the digital publications. Senior Vice-President of Business Aviation at the airline, Pedro Caneira, reiterated that “Inflight Dublin developed a bespoke wireless IFE system, with crew management App…delivered in a highly efficient and professional manner. ”

"Everything ran smooth with the IFE system during our Panamericana tour. Really great how things are working right now... Thanks for your precious help guys and the support!” – Mietje Schoemans, PrivatAir Crew"

Client

PrivatAir

Date

03/2017

Website

https://www.privatair.com/

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Sky Prime Pre-Loaded IFE

Challenge:

What was the requirement identified by Sky Prime? Sky Prime is a well-established private aviation service provider (headquartered in Riyadh, Saudi Arabia) serving many high profile clients and VVIP in the Middle East region and worldwide. Sky Prime provides top of the range private flight service and the current fleet consists of luxurious Airbus fleet (A319, A340, A320, A330, A340-200), Gulfstream private jets, spacious Phenom and Legacy Embraer aircraft. As a high-end aviation services provider, Sky Prime basic services offering includes inflight connectivity (in high demand currently), telephones, TV, games, and DVD. Airline wished to add to their sophisticated service for their valued passengers by giving them a bespoke experience in providing them with personal pre-loaded devices with high-quality entertainment. Sky Prime didn’t have any prior IFE onboard. This requirement represents Sky Prime’s commitment to a luxurious, seamless passenger experience, where relax and top notch inflight service play a pivotal role. This new IFE system will have the following:

  1. Unique selection of eclectic content, including the latest Hollywood and Arabic Movies, TV shows, international audio albums and games on their whole fleet
  2. Range of personalised local content that would follow an individual content strategy
  3. All content will be provided on pre-loaded iPads, that will be distributed to the passengers as they are boarding the aircraft

Priding on our reactive approach and quick turnaround times, Sky Prime’s requirement for a complex IFE solution that could be deployed and operational in a very limited timeframe didn’t cause any problems.

Solution

Implementation of Sky Prime pre-loaded IFE solution   As part of their in-flight service, Sky Prime sought to complement their internet connectivity service with an Inflight Entertainment offering. Inflight Dublin has agreed to exclusively supply Inflight Entertainment products to be used on the passenger entertainment systems onboard Sky Prime’s aircraft. The client required high quality hardware that could be managed by Sky Prime staff on the ground and handed out to passengers in-flight. Inflight Dublin developed a high-end hardware, software, media and support service for Sky Prime. Leveraging the latest iPad pro’s, we developed a secure, Hollywood approved, mobile application. This application was expertly aligned with Sky Prime’s brand guidelines and was configured with the latest Movies, TV Shows, Music, and Games. One of the interesting differentiators was also an age restriction feature within the application to ensure children could not access certain content. Inflight Dublin also sourced the latest sync & charge carts to allow Sky Prime to easily manage and update the iPads in Riyadh.

Outcome

We’ve managed to turn this project around within 2 months, with the provision of more than 400 iPads for the whole fleet, installations, and content upload. Sky Prime now have a robust IFE offering, with expert ground support, that showcases their brand and emphasises their high-quality service to passengers. Moreover, this IFE solution provides the balanced inflight experience Sky Prime were seeking. Passengers now have access to the latest available entertainment via the iPads, whilst also having internet access for key communication activities, such as email and social media.

Client

Sky Prime

Date

07/2017

Website

https://www.skyprimeav.com/

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Everhub™ Wireless Branding

The Brief

Everhub™ is a wireless inflight entertainment and revenue-generating software solution. Our aim was to develop and design a new brand, user interface, and communication channel for our own wireless IFE product. The challenge was to reflect, through the brand language, the wide range of passenger services available in one innovative application and a key feature of this was to communicate to the airlines the potential for revenue generation, through the end user features.

The hub of activity that is always on, ready to entertain, inform, and impress

Brand Identity & Language

‘A hub of activity which is always on, ready to entertain, inform and impress’ was our guiding principle when developing Everhub’s brand identity. We combined the ideas of wireless, connectivity and centralised activity into a modern logo mark and typeface. We extended this sense of innovation and product complexity into Everhub’s brand language, using a bold gradient colour pallet and a connected-points background texture. Four tailor-made linear icons were designed, each highlighting the essential features of the Everhub™ application and with our brand toolkit in place, we rolled it out across the communication channels.

UX/UI

We incorporated the new branding into Everhub’s UI using colour, type and a linear style of iconography. Users can easily navigate through the range of services by accessing four menus: Discover, Entertainment, Inflight and Destination services.

Brand Communications

As part of the Everhub™ product launch, our design team created the following marketing channels and materials:

  • Website
  • Motion Graphics
  • Brochure
  • Print and digital advertisements

Each piece of communication adapted parts of the brand, by focusing on the four key elements: Discover, Entertainment, Inflight and Destination services. Which delivered a clear, simple, consistent and affective message.

Client

Inflight Dublin

Date

09/2016

Website

http://www.everhub.aero/

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RwandAir IFE insert

The Brief 

We were invited to re-design the eight-page inflight section of RwandAir’s 124 page on-board magazine: “Inzozi”, available on each aircraft in their fleet.

The Project

Our challenge was to design eight pages of inflight content that matched the current brand guidelines of “Inzozi”. While showcasing the range of on board entertainment, from the latest Hollywood blockbusters to the most anticipated TV shows.

 

The design scheme was restricted by the requirement of space for two languages; English and French as well as several key pieces of information: language availability, rating, synopsis and which planes this content is available on.

 

We wished to create a layout that knitted seamlessly with Inzozi’s design ethos and one which allowed the reader to clearly navigate through the Movie, TV, Audio and Game content with ease, by placing emphasis on the latest releases with the use of highlight pages and boxes.

Client

RwandAir Airlines

Date

11/2016

Website

https://rwandair.com/

What we did:

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