Inflight Dublin has been providing IFE content services to Sunclass Airlines since 2014, ranging from the latest Hollywood movies to promotional motion graphics.

Challenge

What was the requirement identified by Sunclass Airlines?

When Sunclass Airlines began to investigate wireless IFE options, they witnessed the growing popularity and many benefits it offers. Inflight Dublin advised on the Everhub™ solution which would align with their current offering of seatback content and provide a touch-free solution for passengers during a time when hygiene and safety is a top priority.

Solution

How we addressed Sunclass Airlines’ requirements

After receiving a demo of the solution, Sunclass Airlines were satisfied to proceed with a full deployment of Everhub™ across its A321 fleet. With tight deadlines to ensure a seamless entry to service, the solution had a complete turnaround of just 8 weeks from discussion to full installation.

Key Features of the solution:

• Hardware: Fully certified portable server with hot-swappable batteries and remote syncing and content update capabilities.
• Engineering: No STC required. Quick and easy deployment.
• Software: Complementing the portable server, the Everhub™ software platform features a fully customizable GUI tailored to Sunclass Airlines’s brand identity.
• Ancillary Revenue: Advertising for onboard snacks and duty-free
• Analytics: Inflight Dublin’s intuitive analytics platform, IFD Insights, was accessible to Sunclass Airlines to monitor most popular content watched by passengers and advertising performance.
• Content: The content package featured Hollywood blockbusters, TV shows and YouTube content, and Publications.
• Support: Inflight Dublin’s dedicated engineering and account management team were available at every step to assist with the installation and continued maintenance of the solution.

Outcome

The resulting benefits to Sunclass Airlines

Sunclass Airlines expanded their IFE offering from traditional overhead and seatback systems to include a touch-free option for passengers to continue enjoying content on board. Constant communication between Sunclass Airlines and Inflight Dublin’s account management and engineering teams was a key factor that led to the project’s success.

Inflight Dublin also assisted in providing instructional information and materials to help Sunclass Airlines promote the system on board and increase passenger uptake. The feedback from passengers using Everhub was very positive, with praise for the ease of use and connecting to the system being the most frequent response, as well as the great selection of content available.

Sunclass Airlines had a great uptake in passengers utilizing Everhub™ and impressive results for advertisements and IFE ratings:

Inflight Dublin has been providing IFE services to Condor since 2010, ranging from VOD and overhead content to design and marketing support.

When Condor identified the need for additional IFE services, Inflight Dublin was pleased to assist and provide a solution that worked best for the airline and its passengers.

Challenge

What was the requirement identified by Condor?

With new flights being launched to the Caribbean in October 2020, Condor sought a quick turnaround for a cost-effective IFE solution for its B767 aircraft. With the ongoing COVID-19 pandemic, wireless IFE appealed to Condor as a touch-free solution to allow its passengers to continue enjoying IFE on board in the safest way possible.

Solution

How we addressed Condor’s requirements

Inflight Dublin offered Condor a trial of its wireless IFE solution, Everhub™, which was quickly deployed in 4 weeks.

Key Features

• Hardware: Fully certified portable server with hot-swappable batteries and remote syncing and content update capabilities
• Engineering: No STC required. Quick and easy deployment.
• Software: Complementing the portable server, the Everhub™ software platform features a fully customizable GUI tailored to Condor’s brand identity.
• Ancillary Revenue:  Advertising for onboard snacks and duty-free, as well as a SIXT car rentals branded car game were also included to generate ancillary revenue.

• Analytics: Inflight Dublin’s intuitive analytics platform, IFD Insights, was accessible to Condor to monitor survey results, most popular content watched by passengers and advertising performance.
• Content: The content package featured Hollywood blockbusters, TV shows and YouTube content, as well as Games and Publications. Condor’s duty-free onboard magazine ‘bordshop’ also featured in the catalogue.
• Support: Inflight Dublin’s dedicated engineering and account management team were available at every step to assist with the installation and continued maintenance of the solution.

Outcome

The resulting benefits to Condor

Everhub™ enabled Condor’s passengers to safely stream secure, DRM content directly to their devices on board.

The solution had excellent results in terms of passenger satisfaction & ancillary revenue opportunities for Condor.

Following on from a successful trial, Condor continues to utilize Everhub™ on their B767 aircraft with plans to expand the service offering in the near future.

For more information on the Everhub™ free trial, click here. 

The Challenge

What was the requirement identified by Kenya Airways?

Kenya Airways is the flag carrier airline of Kenya, currently serving 53 destinations in 41 countries.

While already providing inflight entertainment for its entire fleet, with Inflight Dublin as their CSP, Kenya Airways identified an opportunity to expand and retro-fit 5 of their aircraft which previously used overhead screens. They required a portable and low-cost wireless system to be implemented.

Inflight Dublin was chosen to provide it’s Everhub™ wireless solution, complemented by the bespoke content package already in place, providing high-quality inflight entertainment to all passengers.

The Solution

Inflight Dublin has been providing inflight entertainment for Kenya Airways since 2016 and Everhub™ is Kenya Airways first step into Wireless IFE.

The following requirements were met:

• A portable, low-cost wireless solution 
• Hot-swappable battery operated for efficient power maintenance
• Content consistency between seatback and wireless IFE systems
• Economies of scale achieved by combining content and wireless needs from one provider, Inflight Dublin

The Outcome

Out of Kenya Airways’ fleet of 40 aircraft, 5 aircraft were installed with Inflight Dublin’s Everhub™ wireless solution.

This enhancement provides content consistency and synergises with the passengers’ IFE expectations due to the rising growth in wireless technology.

A personalized GUI was designed and created in-house by Inflight Dublin’s Design team, reflecting Kenya Airways’ core brand identity.

The Challenge

What was the requirement identified by Vietnam Airlines? Vietnam Airlines is the flag carrier of Vietnam. It currently serves more than 91 routes across 18 countries and several continents. Vietnam Airlines is one of our most valued clients and we are proud to have developed a strong relationship which we’ve established over the past 10 years. Vietnam Airlines identified an opportunity to further improve & enhance passenger’s inflight experience. Given our strong expertise in IFE industry, we worked closely with the client to create a complex IFE microsite that would stimulate passengers’ interest before the flight.

The Solution

How did we help Vietnam Airlines deliver the improved IFE tool? The project started in January 2018 and the microsite is currently live at: http://vietnamairlines.ifdhub.com/ Inflight Dublin had to meet the following requirements:

• Microsite needed to be tailored per individual systems (seatback, cabin tablets, personal device, overhead)
• Availability in 8 languages (English, French, Chinese, Vietnamese, German, Japanese, Korean and Russian)
• Highlight and Kids unique sections needed to be developed
• A requirement for IFE Promo video in loop, replacing the classic banner
• Implementation of genre filters

Inflight Dublin understood the challenging nature of the above requirements and came up with a creative, yet effective solution.

The Outcome

The final microsite represents Inflight Dublin’s development & design departments’ efforts, resulting in a slick, high-quality product. Vietnam Airlines unique Microsite features HD movie trailers and a “Recommended” section below each title with intuitive content suggestions (related movies as per passenger’s search). We are confident that the targeted IFE microsite will elevate Vietnam Airline’s Passenger Experience.

Challenge

What was the requirement identified by Aer Lingus? Aer Lingus is the flag carrier airline of Ireland and the second-largest airline in Ireland. It currently serves more than 91 destinations across Europe, Africa and North America. Aer Lingus is one of our most valued clients and we are proud to have developed a strong relationship which we’ve established over the past 25 years. One of the key requirements that Aer Lingus identified in 2015 was the enhancement of the guest journey, loyalty and customer satisfaction. Based on the 2014 VOG results:

• Voice of guests results indicated static IFE customer satisfaction
• Results suggested there was insufficient choice for passengers
• Frequent flyers were dissatisfied with the limited, repetitive choice due to route specific content
• Inflight Dublin was tasked to come up with an IFE improvement strategy to improve the static customer satisfaction trends

Solution

How did we help Aer Lingus to overturn the situation?

Inflight Dublin carried out a comprehensive benchmarking exercise that compared Aer Lingus’ IFE offering against its key competitors as well as selected “best in class”. The key results showed a broad variety of content being deployed for cross-tier airlines (including more than 1500 movie channels, 100 radio channels, 100’s of CDs & audiobooks, TV shows and games).

Understanding Aer Lingus IFE positioning served as a starting point to determine the necessary next steps. Although Aer Lingus maintained a strong TV selection, our findings showed there was an opportunity to improve the guest experience by providing a more enhanced, differentiated movie offering.

After a detailed analysis and running numerous scenarios, Inflight Dublin proposed two recommendations (taking budget into consideration) that we felt would align Aer Lingus’ offering with that of other 4-Star airlines.

• Option 01:  20 blockbusters each direction, 25 Classic Movies both directions, 5 boxsets and 54 TV Shows
• Option 02:  24 blockbusters each direction, 24 Classic Movies both directions, 6 boxsets and 54 TV Shows

Inflight Dublin felt that there was a number of benefits to Aer Lingus based on our findings and resulting recommendations, including:

• Improved Guest experience through providing an enhanced content offering that will result in greater VOG results;
• A more competitive and differentiated movie selection aligning EI’s service with that of other 4 Star airlines;
• Encourage Guest interaction and feedback through innovative content plans that will help revolutionise Guest experience;
• Synergise marketing and promotional campaigns using our innovative content calendar; and
• Enhance efficiency on a cycle-by-cycle basis through our EI specific content plan.

Outcome

What were the resulting benefits to Aer Lingus?

The results of our strategy were extremely positive;  passengers who thought the offering was excellent / very good increased by over 15% (the highest it has been in three years) and passengers who thought the offering was fair / poor decreased by over 10% (the lowest it’s been in three years). In summary, this initiative resulted in immediate benefits to Aer Lingus and had a very positive impact on its Guests experience KPI’s. We at Inflight Dublin are extremely proud to have helped Aer Lingus develop its inflight entertainment to one that competes strongly with other four, and five star airlines.

The Brief 

Established in late 2001, Air Astana is Kazakhstan’s national carrier and over the last number of years, Inflight Dublin has developed a close working relationship with them as providers of their IFE. In 2016, they felt their inflight guide: KCTV was due a re-vamp and tasked us with the redesign, with one goal in mind: make it stand out.

The Project 

The team at Air Astana placed their trust in us at Inflight Dublin and afforded us full creative input. We began with a redesign of the front cover, which we decided should be impactful, modern and stylish, but with enough open-space to accommodate three languages. We developed an iconography set for the magazine to indicate the different sub-sections, which we employed in a subtle way throughout.

We mixed editorial pieces on Hollywood movies and actors with local and International musicians, alongside the key information of the IFE for passengers, in a bid to create a more engaging read, rather than just an information listing.

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Challenge

Air Mauritius is the flag carrier airline of Mauritius and it’s the fourth largest carrier in Africa.  With flights to and from Europe, Asia, Australia, and Africa, Air Mauritius now serves 24 regional and international destinations.

Air Mauritius is committed to deliver the “7 step plan”, set back in 2012. One of the key steps is improving overall service quality and the passenger experience that would be recognised by the industry. In order to do that, a requirement for the “IFE system with a difference” was made. This new IFE offering would provide the following:

• Unique selection of eclectic content, including the latest blockbusters  & international movies, TV shows , audio collections in adherence to their budget for the whole fleet of 10 aircraft
• Range of Exclusive Content that would follow an individual content strategy suggested by the CSP provider
• Improved GUI design for the passengers that is intuitive and user-friendly    

Based on the above criteria and a promise of a 4-star Skytrax status within a year, Inflight Dublin was selected in 2013 as the new CSP.

Solution

How did we help Air Mauritius to achieve 4 star status?

Inflight Dublin was awarded the CSP contract in April 2013. The contract commenced from July 2013 and has been successfully deployed for the past 4 years. At the beginning of the process, we have benchmarked Air Mauritius competitors’ IFE offering and provided an overall content strategy.

At the time, Air Mauritius had 3 IFE systems: Pac 3Ki VOD, Hi8 Analogue and ASL XPI DMR, which replaced VHS tapes. As an experienced CSP provider, we’ve delivered on all these systems without any delays, complying with all the deadlines provided by integrators.

Our dedicated account manager implemented an innovative content strategy that included the development of Air Mauritius Movie offerings – increased number of Hollywood Blockbusters and Classic films available on board, as well as the addition of a new International TV programming including French and Chinese comedy.

Inflight Dublin’s proposed solution for the XP1 route configuration allowed for programming to be based on specific routes and languages, providing the same offering as VOD system. The solution was very well received by the airline and further personalised the content delivery onboard.

By switching to a more powerful format, content quality has substantially increased.    

Further IFE highlights that cemented the Air Mauritius 4 star status include expansion of the AOD library, an introduction of the XP1 system (50% increased content on Classic aircraft) and delivery of the anticipated Web GUI.    

How did Air Mauritius content evolve over the years?

Air Mauritius content was significantly increased after the first cycle and continued in this trend for the past 4 years. Inflight Dublin currently provides the following content for Air Mauritius:

•  Blockbuster movies (Hollywood)
• International Titles
• French & Chinese TV
• TV comedy & Drama boxsets
• Kids bundle of movies and TV
• Podcasts and destination videos
• Exclusive content such as Fairdeal Bollywood movies

Outcome

Inflight Dublin has delivered on the promise to Air Mauritius to improve their Skytrax ratings to 4 stars within a year. It was a joint effort of the leading CSP provider, and Air Mauritius who put their trust in our capable hands and let us transform the inflight passenger experience.

The Brief

With a tight deadline of just one month, RwandAir asked us to develop a safety video for the delivery of their new Airbus A330.

The Project

The challenge was to form a concept that could be designed and animated within the short timeframe, while keeping the style in-line with RwandAir’s brand and tone of voice. We went through an extensive, concept development phase, exploring multiple avenues before arriving at the idea to base the video around an animated safety card. With this idea in mind, we fixed our design on clear illustrations, like those found in safety cards.

In tandem with this, we constructed a script that would cover and meet the necessary safety information and requirements of the various aviation safety authorities.

Concept Development & Storyboarding

The challenge was to come up with a concept and aesthetic that could be designed and animated within the short timeframe, while keeping the style in line with RwandAir’s brand and tone of voice.
We went through an extensive concept development phase, exploring multiple avenues before arriving at the idea to base the video around an animated safety card. This concept helped define our design exploration to clean illustrations similar to those found in safety cards.
In tandem with this, we developed a script that would cover the necessary safety information and meet the requirements of the various aviation safety authorities.

Production

As the production timeline was very tight, our designers worked with the animation team, immediately passing-off finished assets to be animated. In this manner, it enabled us to hit our deadline, even with some time to spare.

The Brief

Norwegian Air Shuttle approached us looking for a suite of new bumper videos, bumpers are short five – ten second videos that play before a TV show or movie.

The Project

Norwegian Airlines has a distinct brand and company ethos that we needed to follow. This was challenging because we had to stick closely to their imagery style.

We pitched several ideas to them and their favourite was a mixture of vector-illustration and footage.

The Brief

Frequent Flyers Destinations is a premium lifestyle magazine for business and leisure travellers. Available in airports, it has an editorial focus on air travel and frequent flyer topics such as destinations, culture and travel. The magazine’s primary aim is to enhance a frequent passengers’ airport experience.

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The Project

In November 2016, Inflight Dublin was approached by Airguide to redesign their existing publication, with a marked emphasis on look and feel, further enhanced by a direct focus on quality travel-based editorial.

Inflight Dublin completely overhauled the design and layout of the entire magazine in a bid to create a modern, engaging user experience, while showcasing the editorial content. Our main focus was on typography and a sympathetic use of space within the layouts. We also enhanced the editorial flow of the publication through a more coherent pagination structure. This was further improved by a careful use of imagery that complimented the design.

Lastly, we helped Airguide to engage with advertisers by designing a comprehensive media-kit. This included creating a range of subscription and in-house advertisements for the magazine, which brought Frequent Flyers Destinations in-line with competing lifestyle magazines.

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